Creative Direction
This short online course is designed for anyone with an interest in, and fascination for the creation of exciting, engaging visual communication concepts. Perfect for those wishing to explore a range of different aspects of Creative Direction and understand the broad spectrum of creative roles that exist in this profession, including Brand Director and Art Director. This is an interactive online course, aiming to enhance your content creation style, technique, and suitability to an audience.
Overview
This course provides an introduction to the principles of Creative Direction as a profession, uncovering insights into how fashion design or brand vision is created, conceptualised, planned, and successfully executed. You will learn how to tap into your own creative vision, and explore how visual and real-life experiences are created to attract consumer and audience attention in the fashion and the creative industries. You will also gain insights into how a Creative Director works with a team and leads the creation of their visionary ideas, and explore what the future of Creative Direction as a role in the industry might look like.
Every week there will be a range of activities for you to get involved with some of these will be individual, and some you will do during live sessions with the rest of the group studying on the course.
Upon successful completion of the course, you will have gained a broad introductory knowledge of:
- the principles of creative direction,
- how to develop a creative vision,
- defining brand language,
- communication strategies,
- messages, interfaces, and experiences,
- how to build a dream team,
- managing creativity and collaboration,
- and future creative directions.
There will be opportunities to create your own visual concepts throughout the course too.
For the full course information, structure, admissions and entry criteia, dates and how to book follow the course link here.
