Business Studies with Marketing BA (Hons)

This course is delivered by the AACSB accredited Business School, an accreditation which places us within the top institutions globally for business degrees. Less than 5% of business schools worldwide have attained this hallmark of excellence which recognises a focus on excellence in all areas, including teaching and student learning.

Renowned for its enthusiasm for flexibility, our industry-recognised Business Studies courses allow you to apply to our broad Business Studies degree (N100) and then transition to a specialised field of business in year two. What’s more, as this course is accredited by the Chartered Management Institute (CMI), you’ll not only graduate with a degree in Business Studies with Marketing, but receive a CMI leadership and management qualification too.

Undergraduate students who will successfully complete the Digital Marketing unit have the opportunity to achieve the IDM qualification level 4 Certificate in Digital Marketing, as a result of exemptions awarded by the IDM for the Digital Marketing unit.

Our Business Studies with Marketing pathway will develop your understanding and skills in marketing functions, principles and practice, enabling you to develop marketing approaches for a range of marketing scenarios across different industry structures. You'll examine concepts, principles and activities of international marketing, through a critical review of the theoretical frameworks both for the analysis of international marketing environments and for the development of international marketing plans.

Your curriculum, taught by highly qualified lecturers and industry-savvy practitioners, will be peppered with numerous networking events and compelling talks held by guest speakers from a variety of business disciplines. Plus there’s the possibility of travel in year two, as you can study the second semester at one of BU’s international partner institutions, currently in Canada, Finland, France, Germany, Spain, Sweden, Turkey and the United States.

A 30-week period in industry will help to season your CV in year three, giving you essential real world experience, placing your theory and skills into practice, and harvesting a network of professional contacts – all vital for successfully launching your career.

You'll apply to Business Studies (N100) and then in your second year, you can choose to carry on with the broad Business Studies route or choose one of our specialist pathways which include:

  • Business Studies with Economics
  • Business Studies with Enterprise
  • Business Studies with Finance
  • Business Studies with Human Resource Management
  • Business Studies with Marketing
  • Business Studies with Operations & Project Management
  • International Business Studies.

All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.

BA (Hons) Award
September Start
Full-time Study Mode
4 years Duration
N100 UCAS Code

Entry Requirements For This Course

For September 2019 and September 2020 entry:

104 - 120 UCAS tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: DMM.

Required subjects: All subjects considered

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