Overview

In a busy world full of distractions, businesses rely on marketing to get their customers' attention and get an edge over their competition. This BA (Hons) Marketing degree course gives you the knowledge and skill you need to excel as a professional marketer.

You'll get an understanding of the role that marketing plays within a business and learn how to apply customer insight and research to supercharge your marketing strategies and communications. You'll also hone your creativity, critical analysis, problem solving, teamwork and communication skills through the practical application of your marketing knowledge.

By the end of the course, you'll have the experience and skills for a career in areas like product management, marketing research, advertising, public relations, sales and web marketing.

What you'll experience

On this course you can:

  • Tailor your studies by choosing modules that match your career aspirations, strengths and interests
  • Learn from experienced marketeers who have worked across many business sectors
  • Study for a year at a partner university in the USA, Canada, Australia, Europe or the Far East
  • Interact with the industry and demonstrate your skills to potential employers – our first year marketing students recently won a national competition organised by educational publishers Pearson
  • Get additional certifications and the chance to obtain a recognised industry professional qualification alongside your degree

Work experience and career planning

To give you the best chance of securing a great job when you finish your course, our Careers and Employability service can help you find relevant work experience during your course.

We can help you identify placements, internships and voluntary roles that will complement your studies and build your CV.

What you'll study 

Each module on this course is worth a certain number of credits.

In each year, you need to study modules worth a total of 120 credits. For example, 4 modules worth 20 credits and 1 module worth 40 credits.

Year 1

Core Modules

Business Accounting – 20 credits

In this module, you'll study accounting as it relates to the financial management of a business entity.

Business Innovation Development Project – 0 credits

In this module you'll explore and develop business skills (entrepreneurial and employability) through a simulated-working group project.

Business Operations and Systems Management – 20 credits

On this module, you'll develop knowledge and understanding of the role and process of operations management in contemporary business.

Economics for Business – 20 credits

In this module, you'll study the key concepts of economics, as they relate to business.

Managing People in Organisations – 20 credits

On this module you'll study the relationship between theory and practice within an organisational context.

Marketing Principles And Practice – 20 credits

This module will introduce you to the discipline of marketing and the main tools and models used in marketing decision making.

Quantitative Methods and Data Analysis – 20 credits

On this module you'll develop key graduate skills. These include diagrammatical and numerical communication skills, numerical understanding, statistical analysis, quantitative data analysis, problem solving and logic skills, and IT/Information skills. 

Year 2

Core modules

Creative Communications – 20 credits

On this module you'll develop your knowledge of the creative process and creative strategy in marketing.

Digital Marketing – 20 credits

This module introduces you to the key tools and practices used in digital marketing.

Employability And Professional Development – 0 credits

On this module you'll evaluate and develop your employability skills.

Marketing Communications – 20 credits

In this module you'll explore the tools used in marketing communications, the different media that can be used to communicate with consumers, and the key metrics used to evaluate marketing communications.

Marketing Research Project – 20 credits

This module is designed to develop your quantitative and qualitative data analysis skills and prepare you for independent study.

Optional modules

Managing Product Portfolios – 20 credits

In this module you'll focus on the process of product management and the management of a portfolio of products.

Professional Selling – 20 credits

In this module you'll study academic theory supporting the practice of selling.

Public Relations – 20 credits

In this module you'll study the discipline of Public Relations, and get an understanding of how it's applied in organisations.

Services Marketing – 20 credits

On this module you'll learn about the theory of services marketing, and how marketing services differs from marketing products.

Understanding Consumers – 20 credits

On this module you'll get an introduction to consumer behaviour theory and the importance of understanding consumers to improve marketing decision making.

Business and Law Undergraduate Work Placement – 0 credits

In this module you'll do an approved work placement, ending in the submission of work for assessment and and the option to receive a Certificate of Professional Practice from the faculty of Business and Law.

Year 3

Core modules

Advertising – 20 credits

This module develops your knowledge of communication that you'll put to work in the medium of advertising.

Strategic Marketing in a Global Environment – 20 credits

In this module you'll focus on the strategic decisions made by marketing managers and strategic marketing theory in the context of the global marketing environment.

Success in Your Final Year – 0 credits

Success in Your Final Year is a non-credit bearing module designed to support you in your final year of study.

Optional modules

Business Research Project – 40 credits

In this module, you'll develop a dissertation, based on secondary sources, on a topic of your choice directly relevant to your degree.

Business Research Project (Marketing) – 40 credits

In this module you'll work on your analytical skills through detailed research and evaluation of a question or hypothesis.

Contemporary Issues in Product and Service Development – 20 credits

On this module you'll focus on the management of new product/service development processes within firms.

Cross Cultural Awareness for Business – 20 credits

This module develops your prior knowledge and understanding of national (macro-level) culture and its potential effects in business.

Digital Marketing Strategy – 20 credits

In this module you'll develop your knowledge and understanding of digital marketing as well as your practical skills in digital marketing and your understanding of core academic theory.

Dissertation (Marketing) – 40 credits

In this final year independent study module you'll improve key graduate skills including your written and oral communication, your ability to plan, research and critically analyse a topic relevant to your degree, as well as your problem solving quantitative and/or qualitative skills.

Marketing Consultancy Project – 40 credits

An alternative to a traditional dissertation, on this module you'll complete a practical final year project, working directly with an employer on a "live" project at the same time as your final year studies.

Sales Management – 20 credits

In this module you'll develop your understanding of the latest theory and academic thinking in the sale profession as well as practical transferable skills.

Social Marketing – 20 credits

In this module you'll examine how marketing can be used to change behaviours to achieve socially desirable goals.

Success in Your Final Year – 0 credits

Success in Your Final Year is a non-credit bearing module designed to support you in your final year of study.

Teaching

Teaching methods on this course include:

  • lectures
  • seminars
  • ICT sessions
  • lab exercises

How you're assessed

You’ll be assessed through:

  • mini-projects
  • presentations
  • group work
  • live client work
  • examinations
  • multiple-choice tests
  • essays
  • portfolio work

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.

You can get feedback on all practice and formal assessments so you can improve in the future.

The way you’re assessed may depend on the modules you select. As a guide, students on this course last year were typically assessed as follows:

  • Year 1 students: 58% by written exams and 42% by coursework
  • Year 2 students: 30% by written exams, 2% by practical exams and 68% by coursework
  • Year 3 students: 24% by written exams, 4% by practical exams and 72% by coursework

Careers and opportunities

To give you the best chance of securing a great job when you graduate, our Careers and Employability service can help you find relevant work experience during your course.

We can help you identify placements, internships, voluntary roles and freelancing opportunities that will complement your studies and boost your CV.

When you finish the course, our Careers and Employability service can help you find a job that puts your skills to work in the industry.

What can you do with a Marketing degree?

Previous graduates have gone on to work in:

  • product management
  • marketing research
  • advertising
  • public relations
  • sales
  • web marketing

What jobs can you do with a Marketing degree?

Roles our graduates have taken on include:

  • marketing campaigns officer
  • business development manager
  • market researcher
  • press officer
  • online marketing executive

Other graduates have continued their studies at postgraduate level or set up successful businesses with help and support from the University.

After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.

BA (Hons), BA (Hons) Award
September Start
Full-time, Sandwich Study Mode
3 years Duration

Entry Requirements For This Course

112-120 points from 3 A levels or equivalent.

English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

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