Product Design and Innovation BSc (Hons)


Why is that phone handset that particular shape? How does that bagless vacuum cleaner work?

If you're creative, fascinated by the how and why of the objects you use every day, and get a kick out of solving problems, this BSc (Hons) Product Design and Innovation degree course will feed your curiosity and set you up for a career in creating and designing products.

You'll delve into the theories and methodologies you can use to create and improve the products we use. You'll unleash your creativity and bring your ideas to life in efficient and cost-effective ways.

You'll graduate from this degree course able to work in areas such as product design, design management, consultancy, engineering, marketing and graphic design.

What you'll experience

On this course you'll:

  • Use sophisticated computer software and rapid prototyping equipment to design new products and improve existing ones
  • Learn the fundamentals of illustration, computer-aided illustration, computer-aided design (CAD) and manufacturing technology
  • Have access to our 3D printing facilities
  • Learn how to use professional software including Photoshop, AutoCad, Creo, and Keyshot
  • Get the opportunity to put your new skills into practice on client projects through our links with professional organisations and design centres

The BSc (Hons) Product Design and Innovation degree course shares a common first year with our BSc (Hons) Industrial Design degree course. This allows you to finalise your course selection at the end of your 1st academic year. The difference between this course and our Industrial Design course is that from the second year, you will concentrate more on product centred design subjects such as intellectual property, marketing and modern materials and processes.

What you'll study 

Each module on this course is worth a certain number of credits.

In each year, you need to study modules worth a total of 120 credits. For example, 4 modules worth 20 credits and 1 module worth 40 credits.

Year 1

Core modules

Computer Aided Product Analysis and Illustration – 20 credits - This module introduces you to products sold for the domestic market.

Engineering Practice – 20 credits - In this module, you’ll examine the fundamental aspects of workshop practice as well as essential principles of business.

Introduction to Design – 20 credits - In this module, you’ll get a detailed understanding of engineering design and drawing practice. 

Introduction to Illustration Techniques – 20 credits - This module introduces you to interpreting design briefs and communicating design solutions, giving you an understanding of the visual conventions of product design.

Introduction to Materials and Manufacture – 20 credits - This module develops your fundamental knowledge of the principles of materials and manufacture in the context of product design and innovation. 

Introduction to Technology Concepts – 20 credits - In this module, you’ll be introduced to the underlying fundamental principles essential to understanding how products work and why. 

Year 2

Core modules

Computer Aided Design – 20 credits - This module introduces you to a major computer aided engineering package.

Conceptual Design – 20 credits - In this module, you’ll learn about the activities and skills needed during the conceptual phase of the design process.

Illustration Techniques – 20 credits - In this module, you’ll develop your drawing and modelling skills using a variety of processes and materials, working from industry inspired design briefs.

Materials and Manufacture – 20 credits - In this module, you’ll learn about performances and attributes of different materials as well as manufacturing techniques.

Research Methods for Product Design – 20 credits - As a product designer you need to develop an understanding of the important role research plays in innovation around new products.

Optional modules

Industrial Placement – Mechanical Engineering – 20 credits - This module introduces you to industrial and commercial experiences during the placement year of a degree taken in sandwich mode, or while self-employed or starting up a business.

Modern Foreign Language (IWLP) - 20 credits - In this module, you'll study 1 of 8 modern languages on the University's free Institution-Wide Language Programme.

Product Analysis – 20 credits - The most important factor for enterprises to sustain a competitive advantage is to continuously improve products.

Technology Concepts – 20 credits - In this module, you’ll examine the fundamental principles for an understanding of how products work and why.

Year 3

Core modules

Advanced and Modern Materials – 20 credits - Advanced and modern materials are having a significant impact on product design and innovation.

Human Factors in Design and Manufacture – 20 credits - This module introduces you to the essential principles of ergonomics and areas of application.

Individual Project – 40 credits - On this module you'll complete an independent piece of work based on knowledge gained in all other course modules.

Preparation for Product Launch – 20 credits - Intellectual property rights, marketing methods, and sales planning are important elements of bringing a product to market. Use of sales and market databases, and Intellectual Property (IP) searches ensure that a product can be launched most effectively.

Sustainable Development And Environmental Management - 20 credits - On this module you'll look at the duty to optimise the use of energy, materials and products in the context of sustainable development and global environmental management.


Teaching methods on this course include:

  • lectures
  • seminars
  • tutorials (personal and academic)
  • laboratory work
  • project work
  • computer-aided design (CAD) system activity
  • open access study

How you're assessed

You’ll be assessed through:

  • written examinations and multiple choice tests
  • coursework and portfolio
  • case studies
  • practical tests
  • presentations

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.

You can get feedback on all practice and formal assessments so you can improve in the future.

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.

Careers and opportunities

After the course, you'll be eligible for membership of the Institution of Engineering Designers (IED) and Institution of Mechanical Engineers (IMechE) as an Incorporated Engineer (IEng).

What can you do with a Product Design and Innovation degree?

Armed with the expertise and knowledge you develop on this course, you'll be set for a career in fields such as:

  • computer-aided design (CAD)
  • visualisation
  • product data management
  • project management
  • manufacturing
  • research and development

What jobs can you do with a Product Design and Innovation degree?

Roles our graduates have taken on include:

  • product design engineer
  • CAD designer
  • design manager

Other graduates have continued their studies at postgraduate level or set up successful businesses with help and support from the University.

After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.

BSc (Hons), BSc (Hons) Award
September Start
Full-time, Sandwich Study Mode
3 years Duration

Entry Requirements For This Course

96-120 points to include a minimum of 2 A levels, or equivalent, to include two relevant subjects. Applicants may be requested to provide a portfolio to support their application.

English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

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