Tourism Marketing Management MSc

Why study MSc Tourism Marketing Management at BU? 

  • Study at one of the top-ten ranked universities in the world for tourism and hospitality 
  • Develop a critical understanding of contemporary issues in marketing, question trends and explore the role of IT and social media in destination management and marketing 
  • Examine the relationships between the customer experience and marketing organisations, research planning, budgeting, marketing strategies and communication
  • Choose to complete an optional 30-week work placement to further enhance your employability 
  • Benefit from experiencing a new country and culture with the option to study a semester abroad 
  • Learn from specialist, internationally recognised academic staff who are actively involved in research and consultancy, ensuring the curriculum is informed by cutting-edge knowledge and practice.

Course accreditations 

The accrediting bodies on this course are renowned industry-wide for promoting excellence and the highest standards, all of which is reflected in the BU Business School Experience: 

  • Recognition as an Institute of Travel & Tourism Centre of Excellence signifies BU as an industry-leading university 
  • Accreditation by the Tourism Management Institute ensures this course meets standards aligned to the needs of the tourism sector, enhancing future employment prospects when you graduate 
  • Being recognised as a United Nations World Tourism Organisation (UNWTO.TedQual) course provides opportunities for you to participate in tourism policy events of the highest-level, as well as obtaining placements in the most prestigious tourism organisations globally. 
MSc Award
September, January Start
Full-time, Part-time Study Mode
1 years Duration

Entry Requirements For This Course

A Bachelors Honours degree with 2:2 in any subject or equivalent.

All subjects considered

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