When a company wants to communicate with its customers, it does so through a process called marketing. You are probably aware of many different marketing techniques used by different businesses to reach out to you on a daily basis. This could be via TV ads to sponsored posts on social networks. It is one of the most important aspects of business management. Without the use of marketing it would be very difficult for businesses to sell their products or services.
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Marketing can be studied as an undergraduate degree either on its own or as part of a business management degree. There are also various types of marketing degrees on offer with the specialisation of PR, advertising and digital marketing becoming more popular. A marketing degree can take up to four years of full time study to complete if the student chooses a course with a placement year in the industry. This is not compulsory, and the degree will take three years of full time study to complete without the placement year. Students are assessed throughout the degree by coursework, written examinations, group projects and presentations, theme boards, and individual speeches.
A Masters in Marketing is a postgraduate degree offered to those students who wish to gain graduate roles in marketing, or gain in depth knowledge of marketing and its related areas of study.
Marketing as a course has become very popular in the last few years, with thousands of students opting to study it every year at both the undergraduate and postgraduate level. A marketing masters is offered as a course on its own, but is also offered with specialised focuses such as advertising, management, and retail.
A Masters in marketing takes approximately twelve months to complete if taken as a full-time degree, but can also be taken as a part-time degree across two years.
During the first year of study, students are introduced to a range of core modules including business analytics, principles of marketing, business modelling and the marketing mix. In the second year of study students are required to take compulsory modules as well as optional modules to allow them to specialise in their preferred area of marketing. Some compulsory modules include marketing and society, consumer behaviour, consumer research, and marketing communications. Optional modules for year two include international business, business law, digital marketing and accounting for businesses. The final year of study requires students to write a dissertation on a marketing topic of their choice, and study some core modules alongside. These core modules can include strategic management, advertising management, product development and project management.
Throughout the course of a MSc in Marketing, you will be required to study a range of compulsory modules, as well as pick from a variety of optional modules. Compulsory modules could include:
- Marketing Communications
- Relationship Marketing
- Global Issues in Management
- Consumer Behaviour
- Marketing Research
- Strategic Marketing
Optional modules enable students to further tailor their learning, to become specialised in certain areas of marketing. Depending on the university you attend, the list of optional modules will vary, but generally, optional modules on offer could include:
- Creative Marketing
- Ethics for Marketing
- International Marketing
- Marketing and Society
- Retail Marketing
- Digital Marketing
- Social Media
- Marketing Analytics
You are also usually required to write a dissertation as part of a Masters in Marketing, on a marketing topic of your choice.
Entry requirements to an undergraduate marketing degree will vary depending on the university you are applying to. It is common that the highly ranked universities will have higher grade entry requirements. The best universities for a marketing degree are the University of Bath, Loughborough University, University of Surry, University of Leeds, and the University of Exeter. To study at one of these highly ranked institutions you must obtain three A Level grades between A*AA – AAB. You are advised to contact the institution you are applying to for a full breakdown of entry requirements.
For a postgraduate marketing degree, depending on the university you are applying to, the entry requirements will vary, so you are advised to contact the university you are applying to for a full breakdown of specific entry requirements. Some postgraduate degrees in Marketing may require students to attend an entrance interview. To help you understand postgraduate interviews we have put together an article for the top 10 questions that are likely to pop up and the best ways that you can answer them: Top 10 Postgraduate Interview Questions.
Generally, most institutions will want you to have already achieved a first class honours undergraduate degree, or a high 2:1, in a business related field of study, with some prior knowledge of marketing. If there is no academic experience of marketing or business, some work experience in the field is desired.
Graduates of a marketing degree often work directly in the marketing field in many different job positions. Jobs are available in both internal marketing departments and external marketing agencies. As marketing is a broad subject, graduates can go on to gain a wide range of job roles such as digital marketer, PR assistant, brand executive, media coordinator, advertising assistant and market analyst.
It is also possible for students to study a postgraduate degree in marketing to enhance their knowledge in certain specialist areas of marketing. A postgraduate degree in marketing can take from twelve months of full time study to complete.
Upon completion of a Master’s degree in Marketing, students can go on to achieve significant positions in a range of industries, with relevance to marketing. Some popular job roles for marketing graduates can include:
- Marketing executive
- Social media executive
- Digital marketing assistant
- Marketing analyst
- Campaigns executive
Graduates of a Masters in Marketing can also use their degree and transferable skills to enter a host of other business roles in human resources, finance, business management and retail management.