When a company wants to communicate with its customers, it does so through a process called marketing. You are probably aware of many different marketing techniques used by different businesses to reach out to you on a daily basis. This could be via TV ads to sponsored posts on social networks. It is one of the most important aspects of business management. Without the use of marketing it would be very difficult for businesses to sell their products or services.
Entry requirements to an undergraduate marketing degree will vary depending on the university you are applying to. It is common that the highly ranked universities will have higher grade entry requirements. The best universities for a marketing degree are the University of Bath, Loughborough University, University of Surry, University of Leeds, and the University of Exeter. To study at one of these highly ranked institutions you must obtain three A Level grades between A*AA – AAB. You are advised to contact the institution you are applying to for a full breakdown of entry requirements.
For a postgraduate marketing degree, depending on the university you are applying to, the entry requirements will vary, so you are advised to contact the university you are applying to for a full breakdown of specific entry requirements. Some postgraduate degrees in Marketing may require students to attend an entrance interview. To help you understand postgraduate interviews we have put together an article for the top 10 questions that are likely to pop up and the best ways that you can answer them: Top 10 Postgraduate Interview Questions.
Generally, most institutions will want you to have already achieved a first class honours undergraduate degree, or a high 2:1, in a business related field of study, with some prior knowledge of marketing. If there is no academic experience of marketing or business, some work experience in the field is desired.
Graduates of a marketing degree often work directly in the marketing field in many different job positions. Jobs are available in both internal marketing departments and external marketing agencies. As marketing is a broad subject, graduates can go on to gain a wide range of job roles such as digital marketer, PR assistant, brand executive, media coordinator, advertising assistant and market analyst.
It is also possible for students to study a postgraduate degree in marketing to enhance their knowledge in certain specialist areas of marketing. A postgraduate degree in marketing can take from twelve months of full time study to complete.
Upon completion of a Master’s degree in Marketing, students can go on to achieve significant positions in a range of industries, with relevance to marketing. Some popular job roles for marketing graduates can include:
- Marketing executive
- Social media executive
- Digital marketing assistant
- Marketing analyst
- Campaigns executive
Graduates of a Masters in Marketing can also use their degree and transferable skills to enter a host of other business roles in human resources, finance, business management and retail management.