Understand one of the fastest-growing areas in modern business and society today and study data science and analysis on our BSc Business Analytics degree at Aston University.
Our data-rich society demands effective solutions, from strategic business decisions to ensure a company’s survival, through to approaches to government policy using data sets on public health.
Business Analytics at Aston offers a unique mix of general business studies in the first year, followed by more specialised business analytics tools and techniques as you progress your degree, and real-world examples of how these apply to a breadth of settings.
What you’ll learn
You’ll study how analytical and computing tools can be applied in a business setting to provide fresh insight and tackle complex problems.
You will experience a balanced approach of teaching, hands-on practice and training in the relevant tools as you develop the skills to inform and influence decision-making when it matters most. All of this will help you prepare for your professional career as well as identify particular areas of interest.
Our teaching staff are active researchers with strong consultancy backgrounds and experience with business outreach activities, ensuring that the taught material is relevant, current and in demand.
Two undergraduate degrees
This course offers an Exchange Partnership Second Degree Pathway, meaning you could study overseas at one of our partner institutions during your placement year and graduate with two undergraduate degrees for the price of one. Find out more about our double degree option here.