Strategic Marketing MA

This programme runs alongside the MA Strategic Marketing Communications and hasbeen specially created to enable graduates and professionally qualified managers togain a greater understanding of the latest knowledge and practices in strategicmarketing.

If you wish to develop a management career in marketing and would like to specialise instrategic marketing, then this is the programme for you.

This MA programme will advance your marketing skills and understanding in suchareas as market research, direct marketing, brand management, marketingconsultancy and global marketing - preparing you for the competitive challenges of theglobal market place.

We are proud to say that in London our Marketing programmes were ranked 1st instudent satisfaction and 2nd overall by the Complete University Guide 2016.

The aims of this programme are:

  • To develop a critical understanding of current theoretical developments inmarketing strategy which can be applied to organisations and their markets
  • To foster a creative and systematic approach to problem-solving in the area ofstrategic marketing
  • To collate, synthesise and analyse a range of data to help in the solution ofmarketing-related problems.

Video

Marketing

Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up.

  • Download transcript 
  • More videos

MA, MA Award
September, January, Start
Full-time, Part-time Study Mode
1 years Duration

Entry Requirements For This Course

Entry requirements

Applicants should have:

EITHER a good quality relevantdegree (generally a minimum of 2.2or equivalent) from a recogniseduniversity and marketing experience

OR the Chartered Institute ofMarketing's Advanced Certificate inMarketing and marketingmanagement experience.

* Students educated in a languageother than English should have aminimum IELTS score of 6.0 (with aminimum of 5.5 in each skill) orequivalent in a Secure EnglishLanguage Test. Alternatively,students with an overall IELTS of 5or 5.5 can study our Pre-SessionalEnglish language programme priorto degree studies.

University of Greenwich in Pictures

Upcoming Open Days at University of Greenwich

27
JAN

Postgraduate Open Events

27 Jan 2021, 09:00 AM - 28 Jan 2021, 17:00 PM Online
Visit Website
At the University of Greenwich, we believe that the best way to decide which subject you want to study is by talking to the people who teach it. Join us on Wednesday and Thursday 27-28 January to learn more about your course of interest from Greenwich academics, as well as all the career-boosting and financial support opportunities that the University offers.
27
FEB

Open Day - Saturday 27 February

27 Feb 2021, 10:00 AM - 27 Feb 2021, 15:00 PM Greenwich Campus, Avery Hill Campus, Medway Campus
Visit Website
Check out our campuses, tour our student accommodation, and speak with staff and students to get your questions answered. Parents are very welcome too! Join us and see why Greenwich is the ideal university for you. The Open Day is suitable for those interested in both Undergraduate and Postgraduate study.
26
JUN

Open Day - Saturday 26 June

26 Jun 2021, 10:00 AM - 26 Jun 2021, 15:00 PM Greenwich Campus, Avery Hill Campus, Medway Campus
Visit Website
Look around our campuses, view our student accommodation, and speak with staff and students to get your questions answered, at our final Open Day of the academic year. Parents are very welcome too! Join us and see why Greenwich is the ideal university for you. The Open Day is suitable for those interested in both Undergraduate and Postgraduate study.

Latest Updates from University of Greenwich

Location of University of Greenwich