This programme runs alongside the MA Strategic Marketing Communications and hasbeen specially created to enable graduates and professionally qualified managers togain a greater understanding of the latest knowledge and practices in strategicmarketing.
If you wish to develop a management career in marketing and would like to specialise instrategic marketing, then this is the programme for you.
This MA programme will advance your marketing skills and understanding in suchareas as market research, direct marketing, brand management, marketingconsultancy and global marketing - preparing you for the competitive challenges of theglobal market place.
We are proud to say that in London our Marketing programmes were ranked 1st instudent satisfaction and 2nd overall by the Complete University Guide 2016.
The aims of this programme are:
- To develop a critical understanding of current theoretical developments inmarketing strategy which can be applied to organisations and their markets
- To foster a creative and systematic approach to problem-solving in the area ofstrategic marketing
- To collate, synthesise and analyse a range of data to help in the solution ofmarketing-related problems.
Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up.
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