If you are an ambitious and creative individual who is keen to develop a career in fashion styling, image-making and digital media, this course could be for you.
Join a fast paced and ever-evolving industry; with endless opportunities, you’ll be able to use your learnt skills and ideas to make waves and become a trend setter in the fashion industry and your career.
Why study BA (Hons) Fashion Promotion and Communication at BNU?
Taught by industry
Led by a dedicated and experienced course team, you’ll benefit from their industry knowledge and the industry links they bring to the course. You’ll get direct access to guest lectures, who are specialists in the sector, and can benefit from live project briefs, master classes, and networking opportunities.
Previous industry projects include visual merchandising for international fashion retailer AllSaints, social media marketing for London based social enterprise brand Pivot, Visual Merchandising for the Lone Design Club’s London Fashion Week pop-up store and graphic packaging design competition for Graphic Design Agency JDO Global.
As part of the Art, Design and Performance School at BNU, you’ll benefit from a practiced-based course, supported by contextual studies. You’ll also have the opportunity to work collaboratively across the school with other courses, ensuring during your studies you are building a varied network, like you would in the real world.
Connections
You could also benefit from masterclasses and industry brief opportunities, where you’ll gain an insight and feedback from current industry-leaders.
Our High Wycombe Campus is only a short train ride away from London, meaning you are only a stones-throw away from the hustle and bustle - enabling you to visit exhibitions, galleries, shows and watch emerging styles, to help you gain inspiration and ideas.
Throughout your time on the course you will have the opportunity to show off your work through international competitions and shows, including British Fashion Council reviews and the BNU Summer Show.
Relevance
With the rise of social media, and platforms such as TikTok, the way we consume fashion has transformed. Whilst consumers want all the latest looks at their fingertips, they are also conscious of the cost fast fashion has on our planet. Getting this balance right is key when we explore the fashion industry. The modules on this course will explore this balance and other key contextual theories and cultural themes.
Facilities
We’ve spent a lot of love and care making the Fashion and Textile Studios the perfect creative space and one of the best-equipped workshops in the country.
Using our industry-standard photography and film studios, Mac computer suites and dedicated print area, you’ll develop knowledge, skills and techniques, whilst creating a portfolio to impress future employers.
In our professional-working studio you’ll have you own workspace which you’ll be able to turn into your own personal area, where you can bring your designs to life and surround yourself with inspiration. We also have specialist technicians and demonstrators on site to support and share their knowledge with you, when and if you need it.
What will I study?
At the core of the BA (Hons) Fashion Promotion and Communication course is the key themes of creativity, multi-disciplinary practice and innovation.
The fashion industry is a broad sector and roles are no longer focused solely around the designer. Designers need a team to help them promote their collections, through photography, press releases and events. This course will introduce you and let you explore the different mediums in which you can promote and communicate fashion effectively.
Looking at key areas, including photography, styling, illustration, film, the use of digital platforms, trend analysis, marketing, branding and P.R. This course fuses theory with creative practice, allowing you to develop intellectual, technical and professional skills and knowledge to succeed professionally upon graduation.
Starting with the fundamentals, you’ll start to explore this creative practice through technical workshops, masterclasses and seminars. You’ll also gain an understanding of the historical development of fashion promotion including the impact of globalisation and introduction of new technologies, as well as the ethical responsibilities of fashion media. We encourage you to research and develop individual approaches to fashion promotion and communication.
As you progress on the course you experiment and explore more individual creative responses to a series of industry-led projects. You’ll also start to build your final degree project, using innovation and creativity to create a portfolio of eye-catching work.
You’ll also have the opportunity to work on live briefs with fashion industry brands, which will challenge and enhance your skills, knowledge and approaches. Our collaborations with industry will foster professional working practices, further preparing you for employment once you’ve graduated.
Upon graduating from this course, you’ll be able to work collaboratively with designers and the team that sit behind them to problem-solve and push creative ideas, to promote collections and trends through both new and traditional media. You’ll also have the opportunity to showcase you final major project to industry at our BNU Summer Show.
This fashion promotion course is also offered as a four-year programme, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme.
