We live in a consumer-driven society and consequently the marketing function sits at the heart of modern business practices. Accredited by the leading professional body, The Chartered Institute of Marketing (CIM), our BA (Hons) Marketing degree will help you gain a comprehensive understanding of the role of marketing in this changing landscape. We’ll help you gain the practical, analytical and critical thinking skills required to succeed within this fast paced and diverse sector.
Why study BA (Hons) Marketing at BNU?
Professional accreditations
At BNU we want you to become workplace ready. Our BA (Hons) Marketing is accredited by the Chartered Institute of Marketing (CIM), a leading industry body recognised by employers across the world. Not only will you graduate with a full undergraduate degree, you'll also be part way to an additional qualification from the CIM.
Many of your course modules will also include the opportunity to gain an additional certificate of some kind, from organisations including HubSpot and Google.
Get workplace ready
Choosing to study marketing at BNU will help you gain a comprehensive understanding of the role of marketing within business, identifying the opportunities to communicate and influence audiences, and spot the threats that could damage brands. Graduating with a marketing degree will give you the skills to develop and deploy effective promotional campaigns in this ever-evolving world.
Industry insights
Our industry-experienced academics have specifically designed this marketing course to reflect the best industry practices along with established and newly emerging thinking in this dynamic sector. They are here to help you develop the marketing expertise needed to succeed in the rapidly changing world of business.
With our industry links you will also build a professional network and a portfolio of practical skills to make your mark in the business world.
Practical experience
Throughout the degree, there are many opportunities to work directly with businesses, giving you real experience of putting the skills you study in class into practice, and adding to your CV to aid with job applications after graduation. Live briefs give you the chance to pitch ideas, work on unique projects and meet client deadlines. Several modules involve visits to the Chartered Institute of Marketing headquarters, located just a short distance from our High Wycombe campus, where you'll hear from experts in their specialist topic, and gain additional perspective of how elements of marketing fit together and into wider business operations.
Choose your specialism
Buckinghamshire New University gives you the opportunity to choose your specialism for your future career after your experience of the core curriculum in year one. Rather than having to make your big decision before you join us, we introduce you to various specialisms and offer you the flexibility to choose the specialism which leads to your chosen career area. You can choose between BA (Hons) Marketing or BA (Hons) Marketing and Media Communications.
These specialisms are also offered as four-year programmes, including an initial Foundation Year. The Foundation Year will allow you to develop your academic study skills and build confidence in your abilities, identifying your own strengths and development needs for progression onto an undergraduate programme.
