We are surrounded by images, texts, messages, advertisements and apps that are increasingly tailored to us through various algorithms and artificial intelligences. In this innovative, interdisciplinary course, you'll gain the theoretical tools to understand debates and controversies in areas such as digital media, journalism, environmentalism, gender, and politics. Combined with the practical research and creative skills to create and criticise a wide variety of culture and media forms, you'll be well prepared for the growing number of careers in which the understanding of culture, media and audiences is important.
You'll gain an overview of different cultural, media, and sociological theories addressing interactions between 'culture', 'media' and 'society' as part of a broader global and historical context. This will give you a detailed knowledge and critical understanding of contemporary issues in media and culture.
You'll draw on critical theories and methods from the Social Sciences and the Humanities. Gaining insight into how traditional and digital media reflects, shapes and changes our society, and the ways in which culture evolves over time, ultimately affecting who we are, what we think, and what we value.
You will collect and analyse various forms of media and their interactions with audiences though research methods such as interviews, focus groups, content analysis, ethnography, image analysis and by collecting data from the internet and social media, allowing you to deliver original research.
Our specialist modules and creative forms of assessment allow you to tailor your degree, are designed to stimulate your thinking and prepare you for a job market looking for versatile individuals.
You will utilise these skills in an original research dissertation project on the topic of your choice, or develop a creative portfolio through the cultural studies creative project, where you can blend academic research with creative media production.
