How do you launch a successful marketing career in a digital-first world?
At Kent Business School, you’ll explore how to build brands, connect with audiences, and use data to make ethical and strategic decisions.
Our BSc Business and Marketing course combines critical thinking with real-world practice. Opportunities to work on live briefs, pitch to clients, and analyse consumer data across platforms like TikTok, Instagram and YouTube are examples of learning methods that simulate a real career experience.
You’ll explore topics from digital strategy to consumer behaviour and can tailor your degree through specialist modules or a year in industry.
Accredited by the Chartered Institute of Marketing (CIM), this course helps you graduate career-ready with professional recognition.
Whether you're driven by creativity, curiosity or commercial ambition, you’ll gain the insight and practical skills to thrive in a fast-evolving, digital-first world.
The Foundation Year aims to extend access to university education to students from a wide variety of educational backgrounds and age groups and prepares these students for our three or four-year degrees.
After successful completion of the foundation year, you can transfer on to the three or four-year Accounting and Finance courses. Please refer to the BSc Business and Marketing, BSc Business and Marketing with a Year Abroad or BSc Business Marketing with a Year in Industry programme for more information about specific modules.
