How do you launch a successful marketing career in a digital-first world?
At Kent Business School, you’ll explore how to build brands, connect with audiences, and use data to make ethical and strategic decisions.
Our BSc Business and Marketing course combines critical thinking with real-world practice. Opportunities to work on live briefs, pitch to clients, and analyse consumer data across platforms like TikTok, Instagram and YouTube are examples of learning methods that simulate a real career experience.
You’ll explore topics from digital strategy to consumer behaviour and can tailor your degree through specialist modules or a year in industry.
Accredited by the Chartered Institute of Marketing (CIM), this course helps you graduate career-ready with professional recognition.
Whether you're driven by creativity, curiosity or commercial ambition, you’ll gain the insight and practical skills to thrive in a fast-evolving, digital-first world.
