Overview
Develop the professional skills you need to become a modern digital marketer on this CIM and IDM accredited BA (Hons) Digital Marketing degree.
You’ll learn to create digital marketing strategies for any organisation, and stand out to employers with a varied portfolio of marketing projects and live client work after you graduate.
Explore the creative and analytical aspects of digital marketing, combine hands-on client experience with detailed marketing theory, and use industry tools such as the Adobe suite, Google Analytics, Hubspot and social media dashboards throughout the course.
You’ll learn to communicate with customers through digital platforms, and how to measure the performance of your communications with data and analytics. After your first year, you’ll choose specialist topics to focus on such as advertising or product development.
If you decide to complete an industrial placement year, you’ll graduate with a year of workplace experience as well as your degree knowledge. This paid placement takes place after your second or third year of study, and you’ll benefit from support from the University Careers and Employability service as well as our Placement Club.
You’ll hear from industry experts and guest speakers throughout the course, and graduate ready to make an impact in the industry.
Course Highlights
- Gain industry certifications in software packages and specific skills like SEO, Google Ads and social media platforms as part of your degree
- Make videos and podcasts, write social posts, create personas, visualise data and perfect search marketing as you study the full range of digital marketing tools
- Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing world of digital marketing
- Work with real clients on live briefs as part of your assessments and in our marketing consultancy module
- Apply your learning and increase your employability with a paid placement year
- Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner
Careers and Opportunities
You'll graduate from this course with projects and certificates to demonstrate your competence with tools and you'll have real-world experience to talk about in interviews. That experience might be through a work placement, or through our marketing consultancy project module.
You can be confident that, as industry tools evolve over the lifetime of your degree, we'll ensure your skills are up-to-date and that you have strong foundations of marketing theory to build on.
"Steep rise in demand for marketers with digital skills; marketers are rapidly upskilling in social media, ecommerce and data analytics as they look to respond to consumers shift online."
Marketing Week 2021
Previous graduates of this course have got jobs such as:
- digital engagement manager
- campaign assistant
- marketing assistant
- paid social senior account executive
- commercial marketing executive
- digital marketer
- content creator
- social media executive
- SEO analyst
Graduates of this course have gone on to work for companies such as:
- Awin Global Marketing
- Merlin Entertainment
- IBM
- Cineworld
- Virgin Active
- Zoopla
- ACF Technologies
You could also choose to continue your studies at postgraduate level, or set up your own business with help and support from the University.
