Product Design and Innovation BSc (Hons)


Why is that phone handset that particular shape? How does that bagless vacuum cleaner work?

If you're creative, fascinated by the how and why of the objects you use every day, and get a kick out of solving problems, this BSc (Hons) Product Design and Innovation degree course will feed your curiosity and set you up for a career in creating and designing products.

You'll delve into the theories and methodologies you can use to create and improve the products we use. You'll unleash your creativity and bring your ideas to life in efficient and cost-effective ways.

You'll graduate from this degree course able to work in areas such as product design, design management, consultancy, engineering, marketing and graphic design.

What you'll experience

On this course you'll:

  • Use sophisticated computer software and rapid prototyping equipment to design new products and improve existing ones
  • Learn the fundamentals of illustration, computer-aided illustration, computer-aided design (CAD) and manufacturing technology
  • Have access to our 3D printing facilities
  • Learn how to use professional software including Photoshop, AutoCad, Creo, and Keyshot
  • Get the opportunity to put your new skills into practice on client projects through our links with professional organisations and design centres

The BSc (Hons) Product Design and Innovation degree course shares a common first year with our BSc (Hons) Industrial Design degree course. This allows you to finalise your course selection at the end of your 1st academic year. The difference between this course and our Industrial Design course is that from the second year, you will concentrate more on product centred design subjects such as intellectual property, marketing and modern materials and processes.

Work experience and career planning

To give you the best chance of securing a great job when you graduate, our Careers and Employability service can help you find relevant work experience during your course.

We can help you identify placements, internships, voluntary roles and freelancing opportunities that will complement your studies and build your portfolio.


Teaching methods on this course include:

  • lectures
  • seminars
  • tutorials (personal and academic)
  • laboratory work
  • project work
  • computer-aided design (CAD) system activity
  • open access study

How you're assessed

You’ll be assessed through:

  • written examinations and multiple choice tests
  • coursework and portfolio
  • case studies
  • practical tests
  • presentations

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.

You can get feedback on all practice and formal assessments so you can improve in the future.

We use the best and most current research and professional practice alongside feedback from our students to make sure course content is relevant to your future career or further studies.

Therefore, some course content may change over time to reflect changes in the discipline or industry and some optional modules may not run every year. If a module doesn’t run, we’ll let you know as soon as possible and help you choose an alternative module.

Careers and opportunities

After the course, you'll be eligible for membership of the Institution of Engineering Designers (IED) and Institution of Mechanical Engineers (IMechE) as an Incorporated Engineer (IEng).

What can you do with a Product Design and Innovation degree?

Armed with the expertise and knowledge you develop on this course, you'll be set for a career in fields such as:

  • computer-aided design (CAD)
  • visualisation
  • product data management
  • project management
  • manufacturing
  • research and development

What jobs can you do with a Product Design and Innovation degree?

Roles our graduates have taken on include:

  • product design engineer
  • CAD designer
  • design manager

Other graduates have continued their studies at postgraduate level or set up successful businesses with help and support from the University.

After you leave the University, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.

BSc (Hons) Award
September Start
Full-time, Sandwich Study Mode
3 years Duration

Entry Requirements For This Course

Qualifications or experience

  • UCAS points – 104–120 points to include a minimum of 2 A levels, or equivalent, to include two relevant subjects

English language requirements

  • English language proficiency at a minimum of IELTS band 6.0 with no component score below 5.5.

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