Overview
Are you fascinated by marketing and looking to excel in the dynamic fashion industry? Our BA (Hons) Fashion Marketing degree course could be your perfect fit.
Bringing together the business excellence of our Faculty of Business and Law and the artistic innovation of our Faculty of Creative and Cultural Industries, this Fashion Marketing course will help you strengthen your business acumen with a creative approach. Explore the fundamentals of fashion marketing – from branding and visualisation to consumer behaviour – and its global significance, especially in sustainable and ethical fashion.
As you develop essential management skills, you'll gain comprehensive insight into marketing decision-making. You’ll also be able to work on real client project briefs, complete a work placement, and embark on field trips and study abroad exchanges to broaden your professional and cultural experiences.
After completing this degree, you'll have diverse knowledge of fashion business and marketing management practices and the vision to create solutions for industry challenges: skills that any local, national, or global business needs.
Course Highlights
- Apply your learning to real professional settings by working with a local business or national/international organisation on project briefs, as part of the Professional Experience module
- Further your professional experience by taking an optional placement year
- Increase your academic profile by presenting your research work publicly – via a student-led conference and paper format
- Boost your credentials with the chance to gain additional Google Analytics, Google Adwords, and Adobe Creative Professional (ACP) certifications.
- Enrich your learning with a different cultural perspective by studying abroad
- Enhance your lingual skills by learning a foreign language as part of the Institution-Wide Language Programme (IWLP)
- See how fashion marketing works in society and industry by going on optional cultural or industrial field trips
Careers and Opportunities
Marketing is a core element of all fashion and creative organisations. Wherever an economy and businesses within it exist, marketing will always be in demand and open up career opportunities.
With a Fashion Marketing degree, you can work in the private, public and voluntary sectors in communications, research and enterprising. You'll thrive if you relish the challenge of networking and creating business relationships or want to work behind the scenes with analysis and data handling.
Areas you can work in with a Fashion Marketing degree
Common areas and industries for Fashion Marketing graduates include:
- finance
- retail and consumer goods
- information technology
- charity
- local government
- Higher Education
Jobs you can get with a Fashion Marketing degree
Common jobs for Fashion Marketing graduates include:
- Global fashion market researcher
- Fashion marketing campaign officer
- Fashion marketing assistant
- Public relations account assistant
- Fashion entrepreneur
- Social media officer
Continuing your studies
If you want to further your education, you can progress to a Master's in a marketing-related discipline, such as our MA Fashion Marketing, MA Digital Marketing, and MSc Digital Business Management degrees.
The research projects you'll work on during this course will help build your research expertise in business and fashion and augment your academic profile.
