Overview
Learn to craft and manage marketing campaigns, build brands, support key aspects of business and build your digital marketing portfolio on this BA (Hons) Marketing degree. Study in London surrounded by inspirational business, people and fellow students.
Whether you want to work in marketing at a local, regional or national level, this marketing course gives you the tools you need to succeed as a marketing professional.
You’ll develop your industry knowledge and skills throughout your degree and have opportunities to complete certificates in digital marketing areas such as SEO and Google Ads. As well as gaining an in depth understanding of your industry, you’ll improve your soft skills such as communication, problem solving and the ability to work effectively in a team.
By choosing our London campus you’ll benefit from a lively city and use our flexible learning spaces. With opportunities to attend networking events for business leaders and industry professionals, you’ll build your network and meet other digital marketers before you graduate.
You’ll graduate with an deep understanding of how marketing interacts with all working parts of a business, and be ready to apply your skills as a marketing specialist in your future workplace. With key knowledge, experience, and skills in specific creative tools and software, you’ll be ready to start your digital marketing or business career.
Course highlights
- Discover key aspects of marketing including sales, digital marketing, branding and advertising
- Work on live client projects and apply your knowledge to real-life business problems
- Access certifications in tools, software and skills such as SEO, Google Ads and Google Analytics
- Use and analyse marketing data
- Build your industry connections as you network with marketing professionals and business leaders
- Hear from industry guest lectures to gain valuable insights into current practice
- Choose modules, projects and practical opportunities that appeal to you
- Attend networking events for the local business community
- Learn from experts in the field with direct industry or academic experience
Careers and opportunities
You'll graduate ready to make an impact in the marketing industry and have the skills, qualifications and practical experience to showcase your employability and start your career as a digital marketer.
You'll stand out to employers with experience working on live client projects, whether you completed the marketing consultancy project module or volunteered in industry during your studies.
You'll already have experience using industry software and tools, and you'll leave university with a solid understanding of marketing management and how marketing impacts businesses at all levels.
What jobs can you get with a marketing degree?
Graduates of the Portsmouth campus have secured jobs as:
- marketing executive
- social media account manager
- advertising planner
- ecommerce trading executive
- international project manager
- customer relationship executive
- field marketing executive
- operations manager: sales and marketing
- recruitment consultant
Graduates from the University of Portsmouth have gone on to work for companies such as:
- Microsoft
- Sky
- BMW Financial Services
- FatFace
- Quintessentially (luxury lifestyle management)
- Pendragon (automotive)
- Blue Reef Aquarium
- Immediate Media Co. (content and platforms)
- The Bank of England
