Marketing managers lead a business in its efforts to understand, create, and keep customers. Marketing management is a mix of art and science that needs creativity, data, and innovation to succeed. You'll learn these skills both in the classroom and in your interactions with real businesses throughout your study.
Studying this course will provide you with the knowledge and skills needed to perform efficient, effective, and engaging marketing. You'll be immersed in key areas of marketing such as consumer behaviour, marketing communications, and market research. Through flexible and creative assessment, you'll build a portfolio of work that demonstrates a range of desirable marketing management skills and behaviours.
Students also get a minimum of 10 weeks of work experience in industry during their second year of study, with a range of fantastic employers in the region - maximising your employability.
You'll have the opportunity to gain the Chartered Institute of Marketing's Level 4 Certificate in Professional Marketing, alongside other practitioner qualifications of your choosing, all as a part of your program of study. The BSc (Hons) Marketing Management is the only marketing degree in the UK to be recognised by three different professional bodies. By studying at USW, you're able to join the Chartered Institute of Marketing's Graduate Gateway program. The course is also recognised by the Chartered Institute of Public Relations, and the Institute of Direct and Digital Marketing.