Marketing Management (Including Foundation Year) BSc (Hons)

Marketing managers lead a business in its efforts to understand, create, and keep customers. Marketing management is a mix of art and science that needs creativity, data, and innovation to succeed. You'll learn these skills both in the classroom and in your interactions with real businesses throughout your study.

Studying this course will provide you with the knowledge and skills needed to perform efficient, effective, and engaging marketing. You'll be immersed in key areas of marketing such as consumer behaviour, marketing communications, and market research. Through flexible and creative assessment, you'll build a portfolio of work that demonstrates a range of desirable marketing management skills and behaviours.

You'll have the opportunity to gain the Chartered Institute of Marketing's Level 4 Certificate in Professional Marketing, alongside other practitioner qualifications of your choosing, all as a part of your program of study. The BSc (Hons) Marketing Management is the only marketing degree in the UK to be recognised by three different professional bodies. By studying at USW, you're able to join the Chartered Institute of Marketing's Graduate Gateway program. The course is also recognised by the Chartered Institute of Public Relations, and the Institute of Direct and Digital Marketing.

BSc (Hons) Award
September Start
Full-time Study Mode
4 years Duration

Entry Requirements For This Course

Typical A-Level Offer - EE

Typical BTEC Offer - BTEC Extended Diploma Pass Pass Pass or BTEC Diploma Pass Pass

Typical Access to HE Offer - Pass the Access to HE Diploma.

Additional Requirements - GCSEs: The University normally requires a minimum 3 GCSEs including Mathematics and English at Grade C or above, or their equivalent but consideration is given to individual circumstances

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