Do you want to bolster your existing skillset and gain a deeper understanding of strategic thinking, branding, planning, and advertising? Using the pillars of sustainability, inclusivity, and social responsibility, this MA Advertising degree will give you the freedom to take your curious mind, wordsmithing ways and unique art directional style to create concepts, distinct brand identities and unforgettable campaigns that will turn Adland on it’s head.
Why Study MA Advertising at BNU?
The bigger picture
The future of branding, marketing, and advertising is to help businesses grow with the promotion of sustainable lifestyles, making brands appeal to diverse customers, and promote products in way that show the good they do for society and the world.
Brands need creatives like you, to help them harness creative and strategic strengths that allow them to drive behavioural change for good. Brands can no longer ‘just sell’, they must become active in promoting ethical social awareness and work with consumers to create an established relationship. It’s about creating creativity with a purpose.
This MA Advertising course has been developed to mirror today’s industry. Working closely with professionals we’ve made sure the course helps you to develop the skills and knowledge the industry is looking for.
Industry-connections
Not only does this course bring you 30-years’ experience as an advertising course and a teaching army of advertising gurus both past and present, it also has an extensive networking of advertising experts.
On this MA Advertising degree, you’ll benefit from unrivalled industry links, workshops, mentoring, advice, placements, internships, and job opportunities. There will also be selected alumni and agencies that will be part of the MA’s Hyreus Scheme, who will provide you with an industrial practitioner as a guide, in addition to their University Personal Tutor.
They may also provide internships and or placements should the student prove suitable. This presents students with an opportunity to build a one-to-one relationship with an influential figure from industry, who will act as adviser, reference point, critical sounding board, and ultimately a potential employer.
Awards and competitions
For the last 25 years BNU Ad students have constantly created great campaigns that have won awards, who’ve then gone on to create the next generation of advertising history, both at home and aboard.
We actively encourage you to get involved with industry awards, including D&AD New Blood Awards and Young Creative Network Awards. In 2022 our students won two D&AD New Blood Pencils and 2023 saw our students bring home four.
Facilities
The advertising course is located within the School of Art, Design and Performance, giving you access to a community of creative learners and diverse resources to help you achieve your creative outcomes. These include:
- Mac Suites with Adobe Creative Cloud
- laser cutting and 3D printing workshops
- printmaking workshops
- photography studios
- editing and production facilities (including green screen)
- And library.
To aid your development you will learn practical skills and experience both digital and traditional processes and technologies. Photography and film making are integral to most things we do.
Location
As a Creative Advertising student, you are only 30 minutes from the hustle and bustle of one of the worlds’ most exciting adland communities, London. With the course you’ll get the opportunity to visit top agencies, industry events and museums and galleries.
What will I study?
To become part of the future of advertising, the communication you will create will help shape the more socially aware and culturally important world of creative communication, turning you into an asset for any 21st century communications company.
Here at BNU we don’t just teach you how to apply creative thinking and problem-solving skills. We teach you how to approach a creative problem with insightful planning, research, and transmedia storytelling to ensure brand advocacy and long-lasting social missions.
You’ll learn how to create sustainable and socially aware communication, by looking at how to create active campaigns across a variety of channels, generating fresh content and how to improve consumer engagement, following and reach.
On this Advertising Masters degree you’ll delve headfirst into the world of advertising, looking at everything from transmedia storytelling, brand advocacy, branded entertainment, push and pull conversations, ideation, and insights, to planning, pitching, research, social mission advertising, brand creation and sustainable branding and marketing.
All this make graduates of this MA Advertising program very employable in any branch of advertising, branding or communication industries, in either a creative, account management, strategic or planning capacity because of the up-to-date nature and wide scope of the curriculum offered.
