The Marketing and Leadership MSc will develop your marketing and leadership skills. This practical master’s course enhances your strategic marketing talent and ability to lead change in order to meet constantly evolving customer needs and requirements. You will gain leading-edge insights into marketing and leadership that can then be applied directly within your organisation.
You will gain an understanding of general management functions including strategy, finance, corporate sustainability, and change management. You will also learn specialist and advanced subjects relating to strategic marketing including strategic marketing planning, customer management, digital marketing, communications and consumer behaviour.