The MSc in Marketing & Creativity is unique in its focus on the interface between creativity and analytical thinking in marketing management. By deploying multiple approaches to marketing, this programme is designed to prepare the next generation of marketers who are responsible, strategic, competent and innovative in their choices.
The MSc in Marketing & Creativity fosters creative and critical thinking skills with a methodological and systematic approach. You will learn about creativity in business, management and performance (both cultural and individual), as well as develop your own cognitive flexibility, fluency of ideas and agility. Moreover, the programme will teach you how to be strategic and analytical in a data-driven world to provide new and innovative solutions to complex problems.
The programme adopts a case- and project-based teaching model, as we strongly believe that the hands-on, 'Not By The Book' approach will best prepare our students for future marketing jobs.
The curriculum goes beyond textbooks to incorporate consultancy projects, creative seminars in collaboration with corporate partners, case studies, direct experience in emerging markets, class discussions and guest speakers, as well as a minimum four-month professional experience (internship/direct employment), allowing participants to immediately apply their new learnings to real-life companies and assignments.
Students spend the majority of their time in the vibrant city of London. This is followed with one term hosted at the Paris campus, thereby allowing them to benefit from two of the world’s most recognised centres of creative excellence.
The combination of a unique programme focus, teaching methodology, interaction with experts, and up-to-date content in marketing equips MSc in Marketing & Creativity students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available.
The programme is built on four pillars, incorporating extensive practical experience.
Creativity: Art & Science of Creativity | Creative Thinking | Creative Seminars
Marketing: Introduction to Creativity Marketing | Consumers & Consumer Value | Branding and the Creation of Value | Integrated Marketing Communications | Strategic Marketing Plan | Global Issues in Marketing | Digital Marketing & Social Media
Management: Managing for Social Impact | Finance for Marketers | Selling & Distribution | Breakthrough strategies
Analytics: Understanding the Marketplace | Statistics for Marketers | Creative Analytics | Research Methods
Two specialisation tracks: Fashion & Luxury | Digital Transformation & Entrepreneurship
Integrated practical projects: L’Oreal ‘Big Picture’ Project (1 week) | Creative Seminars (10-15 different companies) | Company Consultancy Project (6-8 weeks) | Company Consultancy Project (6-8 weeks) | Minimum 4-month Professional Placement (full-time job / internship)