Marketing is the dynamic core of business and can be a force for strategic change. However, what does it take to create a marketing visionary? How do you ensure communications flow across global business landscapes?
The MRes Advanced Marketing Management programme creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.
Client interaction is integral to teaching. We encourage collaborative skill building through group work, group contracting, and away days. Your dissertation can be library-based. You can also choose to solve a problem for a key partner company such as Microsoft, a social entrepreneur, or a media organisation.
You will develop an understanding of management nuances and gain a higher level of professional insight. You will learn to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and solve social challenges.
As part of the UK’s longest-established marketing faculty, this programme has been established for over a decade, so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support to help navigate recruitment processes, CV development, and career planning.
The MRes option follows the same programme as the MSc Advanced Marketing Management programme to the dissertation. It then focuses on a research-led proposal to lead into PhD level study.
Programme content
Over the first two terms, you study core modules, including:
- Marketing in Practice
- Researching Markets and Marketing
- Brand Management
- Digital Marketing
- Online Consumer Engagement
- Global Consumer Culture
- Global Strategic Marketing
In the third term, from May to July, you will work on a research-led proposal to lead into PhD level study.
