Marketing is the dynamic core of business and can be a force for strategic change. However, what does it take to create a marketing visionary? How do you ensure communications flow across global business landscapes?
Our MSc Advanced Marketing Management creates the next generation of marketing leaders. It develops advanced professional thinking, analysis and marketing management skills. It is the ideal next step for marketing or business management graduates who want to uncover deeper marketing insights. It also offers aspiring marketing managers the chance to develop their skills.
Client interaction is integral to teaching. We develop the next generation of leaders through encouraging group work, group contracting, a marketing consultancy experience scheme, and away days. Your final dissertation can be library-based, or you can choose to solve a problem for a key partner company, a social entrepreneur, a charity or a media organisation.
You will develop an understanding of management nuances and will be able to learn how to work effectively in teams as you confront business challenges. You will learn how to speak strategically from a managerial platform and manage multiple stakeholders. Our graduates have the skills to tackle evolving marketing problems and solve social issues.
As part of the UK’s longest-established Marketing faculty, this programme has been established for over a decade so you will access a valuable and extensive database of global alumni. Many act as guest speakers and provide career feedback. We also offer dedicated marketing career support to help navigate recruitment processes, CV development, and career planning.
Programme content
Over the first two terms, you study core modules, including:
- Marketing in Practice
- Researching Markets and Marketing
- Brand Management
- Digital Marketing
- Online Consumer Engagement
- Global Consumer Culture
- Global Strategic Marketing
In the third term, from May to July, you work on your master's dissertation with support from your dissertation supervisor. You will submit it at the start of September, at the end of your master's programme.
Assessment methods
Assessment methods vary from module to module, including coursework, essays, formal examinations, group reports, case study analyses and presentations. These methods are designed to give you a range of skills and experience to enhance your learning.
