Luxury Fashion Brand Management MA

International luxury fashion brands inspire and inform the zeitgeist of the global fashion industry. The management of these elite organisations requires the application of creativity and strong business acumen at every level. Our MA Luxury Fashion Brand Management course aims to provide advanced skills and knowledge in contemporary and emerging branding and fashion management practice and theory.

The course examines the organisational development and sustainability of high-profile luxury brands and the creation of unique and individualised products and services. Marketing and branding strategies are analysed and critically evaluated as organisational functions. Branding practice focuses on brand equity and brand management, product innovation, the consumer experience, digital environments, e-commerce and luxury brands, brand and marketing metrics and performance measurement, consumer and international culture, IPR law and the copy culture.

Our MA Luxury Fashion Brand Management sits in a suite with the following courses:

MA International Fashion Management

MA Fashion Marketing

MA Fashion Communications.

You learn alongside students from these other MA courses, and have the option to transfer MA titles if your specialism changes.

Key features

Gain knowledge and understanding of the strategic and organisational management of international luxury fashion

Choose your specialist focus on luxury branding, and devise an individual research project

Select from a range of possible outputs to reflect your personal career aspirations, or to support a business start-up in the luxury sector

Attend study trips to international fashion capitals such as Paris, Copenhagen, Antwerp and New York

Benefit from industry speakers, such as senior executives and consultants working for leading luxury fashion brands

Work individually and as a team in a challenging, creative and multicultural environment within the School of Art & Design

Gain a globally recognised academic qualification, in conjunction with personal and professional development for employability and entrepreneurship

Prepare for further postgraduate study such as PhD.

MA Award
Study Mode

Entry Requirements For This Course

2.2 honours degree.

Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis.

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