This course is for those who want to develop or enter a career in marketing, particularly in international organisations.
It develops the skills, knowledge and attitudes to ensure you cope effectively with the changing nature of market demands such as
an appreciation of the main international marketing management skills needed for the twenty first century
practical problem solving skills
the ability to tackle real company projects in international market research
management research skills
cross cultural research skills
a working knowledge of the important software tools for international managers
increased confidence as a professional and a manager
This course provides an ideal base from which to develop a career in international marketing. It can count towards Chartered Institute of Marketing chartered marketer status.