Overview
Business is now conducted on a global scale. This means organisations need marketing professionals with an international mindset and the ability to have an impact wherever in the world they operate.
You can take this course if you have a keen interest in marketing and meet our entry requirements, regardless of your original undergraduate degree subject.
On this MA International Marketing Master's degree course, you'll build business acumen while you develop a comprehensive and rigorous understanding of international marketing practice.
You'll learn about core marketing theories and models, and cover topics such as global marketing strategy, international brand communications, social media marketing, and web analytics.
When you graduate, you'll have knowledge, skills and experience necessary to develop marketing strategies for international businesses, making you an invaluable hire for any organisation. You could use your qualification to work abroad and in organisations engaged in business across international boundaries and cultures.
Course highlights
- Get a grounding in marketing principles and theories
- Study all aspects of marketing including branding, social media marketing and consumer analytics
- Learn about how globalisation has increased the connection between business, markets, people and information across different countries and cultures
- Improve your knowledge of different cultures and nations, to make yourself a more effective member of the international marketing community
- Apply what you learn, as you learn, including working with the local business community
- Develop transferable skills you can apply in all areas of your life, such as critical thinking, independent research, teamwork, verbal and written communication, analytical thinking and ethical practice
- Benefit from the experience of guest speakers from a range of backgrounds – past speakers on similar courses include Jo Pabari (Director of Good Stuff Consulting and marketing consultant for Heineken, PepsiCo, Heinz and Twinings) and Emma Searle (Head of Digital at Verb Brands, a leading digital agency for luxury and premium brands)
You may also:
- Visit some of the world's leading digital marketing and advertising companies in London – we have links with organisations such as Google, Twitter and IBM (subject to travel restrictions and the Covid19 pandemic)
- Immerse yourself in a different culture on a week-long self-funded study visit to a European university (subject to travel restrictions and the Covid19 pandemic)
- Obtain additional qualifications that will boost your CV, via online training for qualifications such as Google Analytics and Ads
Careers and opportunities
Countries such as India, China and Japan now among the world's top 10 economies, while Mexico and Brazil are expected to enter the top 10 by 2050 (The World in 2050, PWC).
This has led to a high demand for marketing professionals who have the ability to work effectively across cultures, regions and countries.
Marketing opportunities exist across all industry sectors – private, public and voluntary. These can range from the financial, consumer and information technology industries to not-for-profit organisations, such as charities, local government and higher education institutions.
Roles you could work in when you graduate include:
- International market researcher
- Marketing campaign officer
- International marketing executive
- Public relations account executive
- Marketing consultant
- Social media manager
You'll also be able to pursue further studies at postgraduate or research level, or set up your own businesses with help and support from the University.
After you graduate, you can get help, advice and support for up to 5 years from our Careers and Employability service as you advance in your career.
