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MA Creative Futures: Advertising and Brand Management allows you to develop your existing knowledge, skills and abilities to pursue careers including: media planner, brand manager, mar-comms specialist, social media manager, trend consultant, conceptual designer, digital consultant or even set up your own agency. The course also gives you the opportunity to network with creatives in other disciplines, and to develop your personal interests and understanding of your specific discipline within a larger creative and business-based framework.
The Creative Futures suite of courses offers recent graduates and established practitioners a chance to continue to develop their chosen discipline and specialist practice at masters level. You will gain advanced creative, technical and business skills, a sophisticated understanding of the business environment and a formalised work experience placement. The aim is to enhance your appeal in the job market and/or provide you with the tools needed to set up in freelance practice or to create your own business. Students will receive tuition in business skills that are designed and delivered specifically for creative practitioners as well as access to our extensive workshops and specialist facilities.
The course is designed to provide maximum flexibility, whether it is being studied on a full or part-time basis: All modules have an extensive distance learning component, combined with intensive, full-day workshops.
Modules you will study include:
Creativity and Enterprise
This module sets out to equip you with advanced techniques that will support your ability to generate new ideas, to present and communicate them persuasively and to turn them into reality. You will then learn how to present that idea in convincing and persuasive ways, explore the value of networking and practice pitching your idea to potential partners/funders/clients. You will also be guided in finding your own industry-based, academic and specialist mentors who will support you through your MA studies.
Developing Knowledge, Creative, Technical, Digital and Business Skills
This module offers the student the opportunity to explore skills-based learning in up to four personally identified areas of interest, that the student feels will best support their personal career aspirations on graduation. The learning elements offered will be within the 5 broad strands of Knowledge, Creative and/or Technical Skills, Business Skills and Digital Skills. The student will initially complete a personal reflective process on their future intentions, and from this develop a gap analysis which will identify specific areas of need for skills enhancement.
Creative Futures: Work Experience
This module provides the opportunity to reflect upon and evaluate your current experience of the professional world of work within the creative and cultural industries and the opportunity to enhance employability and the development of business skills.
You will be required to review your opportunities to build further individual knowledge and skills development and an evaluation will be made to identify any further relevant training requirements to enhance employability or business development.
Creative Futures: Masters Project
This module will provide you with an opportunity to undertake a negotiated programme of personal creative research and development leading to a substantial body of work. The chosen direction for your project should be closely allied to your career path and you would be expected where appropriate to exploit the knowledge and experience gained during work experience.
There will also be an opportunity to choose from the following option modules:
- The Marketing Context
- Personal Branding
- Design Management
- Community Arts in a Global Perspective
- Creativity and Innovation
- New Media and Society
- Culture and Identity