This programme runs alongside the MA Strategic Marketing and has been created toenable graduates and professionally qualified managers to gain a greaterunderstanding of marketing communications.
This full-time programme is designed for students who wish to develop a managementcareer in marketing with a particular emphasis on strategic communications.
The programme builds students' skills - business, academic and personal - as well astheir understanding of aspects of marketing communications such as communicationsplanning, consumer decision-making and behaviour, traditional and new (interactive)media and leading edge academic ideas to better meet the competitive challenges of achanging marketplace.
The programme also offers the opportunity of a visit to a partner school in France toexplore communications in a different cultural and disciplinary context.
We are proud to say that in London our Marketing programmes were ranked 1st instudent satisfaction and 2nd overall by the Complete University Guide 2016.
The aims of this programme are:
- To develop a critical understanding of current theoretical developments in marketing communications which can be applied to organisations and their markets
- To foster a creative and systematic approach to problem-solving in the area of strategic marketing communications
- To collate, synthesise and analyse a range of data to help in the solution of marketing-related problems.
Our marketing programmes offer up-to-date practical and academic training for the careers students want to take up.
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