Overview
Are you a self-motivated, independent thinker who loves fashion and research? You can become fashion’s next creative innovator with our MA Fashion Marketing degree that combines the business excellence and artistic innovation of our Business and Law and Creative and Cultural Industries faculties.
You’ll learn the concepts, functions, and processes of fashion-buying and merchandising, alongside marketing management theory and practice, and explore both current and emerging communication practices for fashion and luxury businesses. You’ll gather intelligence and insights from a global and cultural landscape to create captivating marketing strategies and communications that span print, media, and digital platforms. As you build your entrepreneurship skills, you’ll complete an independent final project on a topic you choose.
With opportunities to engage with industry professionals, you'll gain an extensive understanding of brands, sectors, expertise, and innovation topics—preparing you to take part in contemporary fashion conversations after you graduate.
Course highlights
- Network with industry professionals from a range of fashion companies
- Gather and use global data to inform your marketing decisions
- Explore a range of contemporary fashion and business topics
- Have the option to complete a work placement for 6 months after your taught studies
- Hear from industry speakers, including guests from Size? Footwear, Lazy Oaf, Depop, Burberry, LVMH, and H&M
- Complete live projects with companies such as Size? Footwear
- Build your portfolio with competitions and events including Graduate Fashion Week, Artsthread, Fashion Revolution, D&AD
- Attend field trips, including to flagship stores and commercial spaces
- Have the chance to gain professional qualifications in areas such as Google Analytics and Google Ads
- Present your research to a student-led symposium as part of a research-based unit, which can help prepare you for potential PhD study
Careers and opportunities
This course prepares you for graduate employability in the fashion industry. You'll build on the skills and knowledge you gained at undergraduate level and graduate with in-depth subject knowledge, ready to make an impact in the workplace or continue your studies to PhD level.
During the course, you'll build your portfolio through degree work, competitions, and live projects as you learn to showcase your skills and experience.
You'll have the option to study Fashion Marketing with Professional Practice. This choice includes work-based learning, so you'll complete a work placement or a professional experience programme for 6 months between September and March after you've completed your taught studies. This work placement is available at the end of your studies and is an opportunity to get valuable professional experience in the fashion marketing industry before you graduate.
If you're not able to secure a work placement, you'll complete a professional experience programme tailored to your career aspirations.
