Overview

Effective marketing is essential for all successful fashion organisations. To have a powerful impact as a marketing specialist in this rapidly evolving industry, you need an array of technical and professional skills – and the talent to apply these in an ethical and sustainable way.

If you want to shape the future of fashion and have the determination and vision to use your marketing and business skills in a challenging but rewarding career, this Fashion Marketing Master's degree is your ideal next step.

You'll get a grounding in essential marketing tools, techniques and theories including social media marketing and analytics. You'll also focus on the specific mechanics and workings of the fashion industry by studying topics such as fashion branding and fashion entrepreneurship.

You'll have opportunities to go on an international study trip and get valuable experience working on live marketing campaigns with local, national or international organisations. You could also do an optional 6-month work placement at the end of the course.

When you graduate, you'll be ready to work in many areas of the fashion and marketing industries, in organisations of all sizes.

What you'll experience

On this Fashion Marketing Master's you'll:

  • Learn how to address the contemporary challenges of fashion marketing, in a sustainable and ethical way
  • Get insights into making impactful marketing decisions
  • Study core marketing theories and techniques alongside specialist industry-specific modules
  • Be taught by a teaching team with close links to local business and creative communities, and extensive contacts within large national and international fashion companies and corporations (including Arcadia Group, Burberry, Google, Tommy Hilfiger, Conde Nast and Twitter)
  • Get experience with the software and tools you'll use in your career, such as Adobe Design Suite, Google Analytics and Google Ads
  • Apply what you learn in the industry, by working with a fashion brand on a live brief – you'll deal directly with clients, working within professional constraints to deadlines

You can also:

  • Get additional professional qualifications, in areas such as Google Analytics and Google Ads, as part of your study
  • Further immerse yourself in the world of fashion marketing as you study with field trips and guest lectures
  • Present your research to a student-led conference, as part of a research-based unit, which can help prepare you for potential PhD study
  • Apply to do a 6-month industrial placement at the end of the course, with support from course tutors and the University's careers and employability services

Transferable skills you'll develop, which you can use in all areas of your life and career, include critical thinking, research, self-motivation and time management, team working, independence, verbal and written communication, analytical thinking and ethical integrity.

What you'll study

Core

  • Essentials of Marketing
  • Consumer Insights and Analytics
  • Social Media Marketing
  • Contemporary Issues in Marketing
  • Fashion Buying and Merchandising
  • Fashion and Luxury Retail Marketing
  • Fashion Entrepreneurship
  • Fashion Marketing Major Project

Optional

  • Postgraduate Work-Based Learning

Teaching

Teaching methods on this course include:

  • Lectures
  • Seminars
  • Interactive teaching media
  • Group learning sessions
  • Personal tutoring
  • Project supervision

How you're assessed

You'll be assessed through:

  • Essays and reports
  • Group presentations and pitches
  • Exams
  • Online tests
  • Portfolios
  • Exhibitions

You’ll be able to test your skills and knowledge informally before you do assessments that count towards your final mark.

You can get feedback on all practice and formal assessments so you can improve in the future.

Careers and opportunities

Marketing is an essential part of all fashion organisations, and job opportunities exist across all areas of the industry.

The skills and knowledge you get on this course will also make you a good fit for general marketing roles in public sector and not-for-profit organisations, such as charities, local government and higher education institutions.

Roles you could do

You'll graduate with the skills and understanding to take up roles in many fields, including:

  • Global fashion market researcher
  • Fashion marketing campaign officer
  • Fashion marketing executive
  • Public relations account executive
  • Fashion marketing consultant
  • Fashion entrepreneur
  • Social media manager

You could also continue your studies to PhD level.

Whatever comes next after your studies, our Careers and Employability service will give you support and advice for up to 5 years after you graduate.

6-month optional placement

You'll have the option to undertake a 6-months industrial placement at the end of the course.

Although you'll need to identify and secure your placement, you'll get structured support at every stage from course tutors and the University's careers and employment services, including the faculty's Creative Careers service.

MA Award
September Start
Full-time, Part-time Study Mode
1 years Duration

Entry Requirements For This Course

A 2:1 degree in a relevant subject, or equivalent professional experience and/or qualifications. An interview may be required as part of the selection process.

English language proficiency at a minimum of IELTS band 6.5 with no component score below 6.0.

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