Overview
If you want an international career working for sporting governing bodies, or delivering events such as the Olympics, Wimbledon, Premier League football, the Indian Premier League, or other elite or mass participation global sporting events, then taking our Master's qualification in sport management will give you the valuable expertise and skills needed to lead, plan and deliver results in the growing sport management industry.
The UK is Europe’s leading market for sport and sports tech with sport and physical activity contributing £39 billion to the UK’s economy. The global sports market is expected to reach $707.84 billion in 2026. The UK’s globally renowned sporting events provide many career opportunities. For example, the Premier League is the most watched football league in the world, with matches broadcast to 1 billion homes in 188 countries.
On this MSc Sport Management degree course you'll learn the theory and practice of sport management, build on your knowledge and understanding, and develop your leadership skills within an international sport management context.
Once you graduate, you'll have the transferable tools and skills needed for an international career in sport management, HR and event management.
Course highlights
- Develop the skills in people management and leadership needed for a successful international career in elite global sport
- Study the worldwide sports business industry, and the principles, practice and governance in management
- Learn from our research with internationally recognised sports organisations such as UEFA, the Rugby Football League (RFL) and the England and Wales Cricket Board (ECB)
- Take part in a field trips such as our visit to Madrid to experience professional sport management at organisations including Real Madrid Football Club – visits like this are part of the course cost, but vary from year-to-year
- Enjoy access to our outstanding new Ravelin Sports Centre, designed to be one of the UK’s most sustainable sports facilities
- Learn from lecturers who have delivered sport management programmes internationally and who are driven by current practices
- Share your sporting skills with the local community through our coaching and volunteering scheme
Careers and opportunities
This course specifically offers potential for career advancement within the growing sport management sector. It builds on the topics that sport management students will have covered at undergraduate level and introduces overarching themes such as funding, policy and strategy.
Key modules in professional development, strategic leadership and governance have been designed to enhance student's transferable skills enabling some of our graduates to work in senior roles in areas such as human resources and event management.
Graduates of this course have gone onto roles such as:
- General deputy director
- Operations manager
- Community sports manager
- Head of PR and communications
- Marketing manager
- Chief executive
- Consultant
- Fitness instructor
- Industrial placement coordinator
- Marketing assistant
- Sport lecturer
Graduates of this course have gone on to work for companies such as:
- Rugby Football Union
- Ironman Group
- West Ham United Football Club
- Newcastle United Football Club
- Reading Football Club
- Portsmouth Football Club
- Fulham Football Club
- Norwich Football Club
- Hampshire County Cricket
- Lawn Tennis Association
- Olympic Athletic Centre of Athens
- The Soccer Conclave
- Rugby League World Cup
- TikTok
- Executives in Sport Group
- Hong Kong Darts Federation
