Tourism Management MTour

Course Overview

The programme provides students with the vocational skills required to secure a highly successful career in tourism management. Throughout the course, students will focus on developing their employability skills and industry knowledge with exciting field study trips within the UK and overseas, internships and placements as well as a range of supporting lectures and tutorials to provide the academic under pinning.

Learning will be reinforced by core skills development focusing on management and leadership, an in depth understanding of sustainable issues and their relationship with tourism, as well as global hospitality and guest service which are central to the industry.

Key Features

The programme is designed to develop your employability skills in preparation for a management career in the Tourism sector in the UK or overseas. Due to the programme's strong links with international industry leaders, innovative learning strategies will be utilised in order to create distinctive locally and internationally focused graduates with the attributes and empowerment skills the industry requires.

There is a strong sustainability focus throughout the Tourism Programme and this topical agenda is central to the industry. You will consider in detail sustainable tourism initiatives as well as gaining an inter-cultural awareness and enterprise understanding in order to address the broader issues of sustainability.

The programme offers exciting internship opportunities for you to gain practical and vocational experience within the local or international tourism industry. Links with leading international employers ensure that the programme focuses on cutting edge industry skills in order to prepare you for success.

Opportunities are constantly reviewed and updated in order to provide dynamic and innovative opportunities with a strong guest service focus to prepare students for future careers and create distinctive graduates. International opportunities include Aspen Ski Company in Colorado USA, Rancho Valencia Resort in California, Valleyfair Theme Park in Minesotta, USA and The Jumeirah Group in Dubai, as well as local opportunities with Oakwood Theme Park, Swansea Bay Tourism, Local Authorities, Welsh Assembly Government and a range of local tourist and heritage attractions and providers including the National Trust and Museums and Galleries of Wales.

The friendly approach of the University allows early diagnosis of learning needs and support for skill enhancement. This includes respect for specialist needs. There is a learning support team who run regular workshops and tutorials in basic and advanced skill development. The close working relationships between the teaching team, students and the industry creates a positive active learning environment.

Students will be expected to be active in managing their learning experience, to be creative and to take initiative to develop themselves.

The course will provide a wide range of extracurricular activities both subject related and social including a range of exciting field study trips which will further enhance your student experience. Previous trips include London trips including an exciting visit to the Olympic Stadium, as well as trips to Pembrokeshire, Cornwall, Gower, Egypt and a train trip to Switzerland.


Year 1/ Level 4 provides students with an underpinning foundation knowledge of Tourism Management and it's interrelationship with Leisure, Hospitality and Events. Students will be introduced to key issues and the vital underpinning skills for the industry, and this will complemented by the study of core business disciplines in leadership and marketing as well as Guest Service and Hospitality. There will also be a specialist Academic and Industry Skills module to prepare students for the Industry and encourage them to undertake Internships in the Tourism Industry in the UK or overseas.

Year 2 /Level 5 focuses on developing the professional skills required by the Industry specifically through an applied placement. Sustainability is also a key feature at this level with a central focus on the sustainable Tourism agenda as well as sustainable employability. The programme will also focus on International Travel Operations Management and students will study Research Methods and Management including HR and Financial Management in order to prepare them for Managing Tourism Organisations, Venues and Attractions. Students will at this level be able to select a specialist option of their choice and also the opportunity to undertake a 1 year credit worthy sandwich placement working in the Tourism Industry in the UK or Overseas.

Year 3/level 6 will enable the students to apply the theories and skills developed through the course strategically by studying Strategic Travel and Tourism Management, Leisure Attraction Management and Culture and Heritage along with an option of their choice. Students will also undertake a specialist Industry Consultancy Project and take part in International field study research to prepare a Documentary or news story to be presented at a Global Student Conference.

At level 7 students will focus on their Master's studies with specialist modules including Managing Change in Tourism and Digital Marketing and Social Media. This will be supported by a Dissertation and International Field Study trip where the students will resent a paper at an International Tourism Conference and write a specialist Journal Article.

Course Tutor(s)

  • Kathryn Flynn
  • Michael Davies
  • Phil Ainsworth
  • Andrew Alexander Campbell
  • Jacqui Jones


The programme will be assessed through a structured mix of assessments which will include assignments, essays, planning and organising events, management reports, debates, industry presentations and field study work as well as development records, exams, reviews, DVD's and blogs. Assessments will also aim to support the development in managing ICT, communication, numeracy, problem solving, interacting in teams, critical appraisal, self-management and leadership.

Career Opportunities

On graduating, students from this programme have a successful track in securing a range of management and operational positions within the Tourism Industry locally, as well as UK wide and globally.

Specialist career pathways include; -

  • Tourism Management
  • Tourism Marketing
  • Heritage Management
  • Attraction Management
  • Event Management
  • Hotel Management
  • Travel Management

Excellent examples of previous students succeeding in the Tourism Sector include Managers at Walt Disney World Florida, Merlin Group, Oakwood Theme Park, Heritage Attractions, Visit Wales, Local and International Hotels, Ritz Carlton Resorts, Cruise Ships, Local Authorities, Tour Operators and Airlines.

Further Information

This is an exciting vocational programme designed to develop distinctive and globally focused tourism management graduates. The programme is vocationally orientated and provides students with the hospitality and leadership skills vital for this sector as well as the academic foundations.

The sustainability agenda is integral to this programme along with developing sustainable globally focused employability skills. This will include an emphasis on developing your empowerment and enterprise skills.

Throughout your studies you will be given the opportunity to experience the tourism industry with learning brought alive through a range of field study trips and internships. Innovative strategies include the use of local and international field study trips and a focus on the use of case studies and real life tourism scenarios. Professional lecturing staff have strong industry links which help facilitate exciting opportunities for students to gain behind the scenes tourism experiences.

Related Courses

  • BA International Travel and Tourism Management
  • HND Tourism Management
  • BA Events Management
  • HND Events Management
  • BA Leisure Management

Additional Costs

Field trips will be available for students, which are optional. Costs for UK trips are no more than £100. For overseas trips costs will be no more than £450.

Students undertaking placements abroad will incur some travel costs. The amount will depend upon location and current state of the UK pound. For students undertaking placements in the USA additional visa costs will apply. For example students undertaking placements in Aspen, Colarado in 2017 will be expected to find £2000.

Students will be expected to pay four weeks prior to field trips taking place. Travel and visa costs for overseas placements, three months before departure.

MTour Award
September Start
Full-time Study Mode
4 years Duration

Entry Requirements For This Course

Entry Criteria

80 UCAS points.

Grades are important; however, our offers are not solely based on academic results. We are interested in creative people that demonstrate a strong commitment to their chosen subject area and therefore we welcome applications from individuals from a wide range of backgrounds. To assess student suitability for their chosen course we normally arrange interviews for all applicants at which your skills, achievements and life experience will be considered as well as your qualifications.

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