This course is delivered by the AACSB-accredited Business School. Fewer than 5% of Business Schools worldwide are accredited by the AACSB, and this accolade recognises our focus on excellence in all areas of learning, teaching, assessment, and the student experience.
We all know that marketing is an important tool in today’s highly competitive business environment. On the BA (Hons) Business and Management (Marketing) pathway, you’ll gain an understanding of various marketing functions, as well as examine concepts, principles and activities related to strategic and digital marketing. You will also learn how to analyse marketing activities and develop marketing plans for a range of domestic and international settings.
Foundation year: We have a foundation year option for UK students who do not meet the entry requirements for the degree course. This additional year of study will give you a grounding in Business & Management, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree.
