Why study BA (Hons) Marketing Communications with Digital Strategy at BU?
- Gain insight into various applications, tools, strategies, and techniques essential to building a professional portfolio that you can show to future employers.
- Develop specialist skills to stay at the cutting edge of social marketing, content creation, and digital analytics. Create multi-media content including videos, podcasts, infographics, and social media posts using a comprehensive range of industry relevant software.
- Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year
- Benefit from our classes with industry guest speakers from prestigious companies such as Edelman, Google, Adam and Eve, Creative Orchestra, DCM, Thinkbox, Channel 4 and Bright Blue Day
- Co-create academic and professional research with staff including consultancy projects for industry clients
- Tailor your degree to suit you with the opportunity to move across our Marketing Communications courses at the end of your first year and select from a range of option units in your final year
- Tackle real-world industry projects during the course and have the opportunity to apply the skills you've acquired during your placement, collaborating with our extensive network of employers worldwide.
Course Accreditation:
BU is one of only 20 universities and colleges to offer accreditation by The Institute of Data & Marketing (IDM), part of the Data and Marketing Association (DMA). During the second year of your studies, you will have the opportunity to take the IDM's industry standard Professional Diploma in Digital Marketing qualification.
Our degree is also accredited by the leading professional marketing body, The Chartered Institute of Marketing (CIM). CIM works alongside universities worldwide, mapping their degree content against CIM’s most sought after professional marketing qualifications.
Upon graduating with a 2:2 or above, graduates will be able to complete Level 4 and Level 6 professional qualifications with exemptions. All first-year students will have the opportunity to complete a Level 3 qualification with CIM (with associated cost), which will allow you to gain a professional qualification prior to your work placement.
