Marketing Communications with Digital Media (with Foundation Year option) BA (Hons)

Why study BA (Hons) Marketing Communications with Digital Media at BU?

  • Study a range of applications, tools, strategies and techniques to understand and engage with contemporary digital consumers  
  • Gain specialist digital practice skills including, social media marketing, digital content creation and digital analytics  
  • Work on live briefs set by industry for unit assessments and learn from professionals who deliver guest lectures and workshops every year  
  • Co-create academic and professional research with staff including consultancy projects for industry clients  
  • At the end of your first year you can choose which Marketing Communications course best suits you and your career interests
  • Complete a work placement anywhere in the world, giving you the chance to put theory into practice, make great career contacts and bolster your blossoming CV.

Foundation year: We have a foundation year option for UK students who do not meet the entry requirements for the degree course. This additional year of study will give you a grounding in the media & communication skills required for this course, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree. 

Course Accreditation:

BU is one of only 20 universities and colleges to offer accreditation by The Institute of Data & Marketing (IDM), part of the Data and Marketing Association (DMA). The course has been reviewed by the IDM to ensure you're learning everything you need in order to pass the IDM  Certificate in Digital and Data Driven Marketing, which you're encouraged to sit in the second year.  

BA (Hons) Award
September Start
Full-time Study Mode
4 years Duration
N593/N597 UCAS Code

Entry Requirements For This Course

For September 2021 and September 2022 entry: The entry requirements for this course are 104 - 120 UCAS tariff points including a minimum of 2 A-levels or equivalent. BTEC Extended Diploma: 112 tariff points (Grade DMM). All subjects considered. 

Foundation Year Entry Requirements for September 2021 and September 2022 entry: 48 - 72 UCAS tariff points.

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