Marketing Communications BA (Hons)

As a Marketing Communications student at BU, you will be introduced to the fundamentals of marketing communications practice in your first year of study, followed by the option to choose one of four pathways from year two – Marketing Communications, Marketing Communications with Advertising, Marketing Communications with Public Relations or Marketing Communications with Digital Media.

The Marketing Communications pathway will help you to become a professional with key knowledge and skills to be able to define new industry practice and benchmarks for excellence in the field. You’ll learn how to develop persuasive communications and campaigns that draw on advertising, digital marketing, PR and so on; using the marketing communications toolkit to best effect for clients or organisations. 

  • Gain a solid understanding of marketing communications concepts and practices, including analysis, planning, implementation and control
  • Develop innovative and effective solutions to communication problems, addressing the needs of a diverse group of internal and external stakeholders
  • Graduate industry ready from working on live briefs for unit assessments and learning from professionals in our masterclass series
  • Gain Chartered Institute of Marketing (CIM) professional qualifications through the Graduate Gateway scheme during your studies, as well as exemptions towards a CIM Diploma in Professional Marketing after graduating
  • Study abroad for a semester at one of our partner universities in Thailand, USA,  Belgium, France or Turkey
  • Put your skills to the test in The Pitch, the CIM’s nationwide competition and help organise the Mike Warne Event in your final year, the only student-organised event in the whole of the CIM’s national event programme, bringing together leaders in the industry
  • Complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming resume.
BA (Hons) Award
September Start
Full-time Study Mode
4 years Duration
N591 UCAS Code

Entry Requirements For This Course

For September 2020 and September 2021 entry: The entry requirements for this course are 104 - 120 UCAS tariff points including a minimum of 2 A-levels or equivalent.  BTEC Extended Diploma: 112 tariff points (Grade DMM). All subjects considered. 

Upcoming Open Days at Bournemouth University

17
FEB

Virtual Undergraduate Open Day

17 Feb 2021, 13:00 PM - 17 Feb 2021, 17:00 PM Bournemouth University
Visit Website
Join us at a BU Open Day to discover how you could belong at BU. Offer-holders, applicants and students still considering making an application are all welcome.
13
MAR

Virtual Undergraduate Open Day

13 Mar 2021, 10:00 AM - 13 Mar 2021, 14:00 PM Bournemouth University
Visit Website
Open Days are your opportunity to get a feel for what life is like at BU, find out more about our courses and excellent placement and employment opportunities.
07
APR

Undergraduate Open Day

07 Apr 2021, 12:00 PM - 07 Apr 2021, 17:00 PM Bournemouth University
Visit Website
If you've already applied to study with us and received an offer, or you're still considering your options, our Open Days area a great opportunity to see how you can belong at BU.
12
JUN

Undergraduate Open Day

12 Jun 2021, 10:00 AM - 12 Jun 2021, 16:00 PM Bournemouth University
Visit Website
Book for this Open Day and find out more about our courses, speak to our students and find out what life as a BU student is really like.

Latest Updates from Bournemouth University

Location of Bournemouth University