This course is delivered by the AACSB-accredited Business School, an accreditation attained by fewer than 5% of business schools worldwide. It recognises our focus on excellence in all areas. It is also accredited by the Institute of Direct and Digital Marketing (IDM) which means you may be eligible to sit an extra exam to achieve the IDM Professional Certificate alongside your degree.
This Master’s degree is a conversion course – ideal for graduates who would like to change subjects or career direction.
In an increasingly digitalised business environment, there is a growing demand for graduates in managerial roles with the skills to design and manage digital marketing strategies. This course will introduce you to a range of digital marketing concepts and an understanding of the planning, implementation and evaluation of various digital marketing tools.
While specialising in digital marketing, the course is complemented by broader marketing management concepts such as strategy setting, product development, communications and branding. You will also develop your leadership and management skills to become a competent and successful manager.
You will also have the option to complete a 30-week work placement in a marketing related role to further enhance your employability.