The international tourism industry is growing rapidly and covers a diverse range of areas. These include:
destination marketing organisations
This growth has created many career opportunities for qualified managers with knowledge of the industry.
On this course you increase your knowledge and understanding of the international tourism industry by
analysing the external and internal business environment
learning to predict global trends
examining the different types of tourist organisations
developing an integrated approach to managing international tourism
considering the international tourism industry environment
studying the political, social and economic influences
exploring areas such as government tourism policy and planning, marketing and consumer behaviour
developing the research and problem-solving skills you need for study at masters level and for your future career.
You then build on this knowledge and look at specialist areas such as destination marketing, where we ask you to prepare a realistic marketing strategy for a destination of your choice.
You study tourism development and explore the link between various elements of the diverse tourism environment such as the economic impact of tourism development on different countries.
In globalisation and tourism you examine the increasingly global reach of tourism. This covers the effects of the rise in long-haul travel and developments in inclusive package tour operations and its response to competitive pressures and market forces. The applied management project gives you an opportunity to develop skills in project management.
This course offers a wide range of opportunities to develop your professional and management expertise in tourism whether you are working in the industry or from another background.