Digital Marketing Management MSc

Based in Strathclyde Business School's highly-acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the programme. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practice and the specialist skills to develop your career in digital marketing.

The eMarketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.

The extent of industry collaboration and involvement in our Digital Marketing Management programme makes it an exceptional choice for your career progression.

In the Digital Transformative Project, you'll take part in a Digital Marketing Clinic where local businesses will present their digital marketing challenges and operational issues. You'll assist a business to develop a formal solution via a digital transformation plan.

MSc Award
September Start
Full-time Study Mode

Entry Requirements For This Course

Minimum second-class Honours degree, or overseas equivalent (see our country pages for further information) in marketing or a business degree with a significant marketing component.

Previous study of business and marketing is required for students to be able to contribute appropriately to class interaction and group work and to fully benefit from the skills development that goes beyond the basic aspects of marketing and management.

Work experience in digital marketing and/or management is advantageous, but not compulsory.

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