Course Overview

The course consists of two parts, a taught Part 1 and an Independent Research Project in Part 2. Part 1 must be completed successfully before Part 2 can be attempted.

Part I introduces students to key concepts and aspects of Marketing in the context of Tourism. It is designed to enable students to critically engage with theory and practical issues related to Tourism Marketing. The modules selected focus on topics central to contemporary thinking in Tourism Marketing. Together, this part accounts for 120 credits.

Part 2 of the programme centres on an independent piece of work which is achieved with supervisor support. This part accounts for 60 credits, and can take one of three forms: a traditional dissertation; an integrated case study or a business proposal. Students will discuss and negotiate topic ideas with their allocated supervisor or the Programme Director, towards the end of Part 1 of the programme and will be guided as to which of the three options of dissertation, integrated case study or business development proposal would be best suited to their ideas.

Key Features

This MSC in Tourism Marketing aims to provide a progression route for students with undergraduate degrees in related subjects who wish to study at postgraduate level in the area of tourism marketing. It also offers the opportunity for further study to experienced individuals who wish to enhance their career with a postgraduate qualification in tourism marketing.

The programme combines a theoretical approach with practical and promotes an understanding of key concepts from an applied perspective. Students will study a combination of marketing and tourism modules which will enable them to critically understand the theoretical and practical challenges that tourism marketing presents. Graduates from the programme will have developed transferable employability skills such as research, problem solving, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to digital marketing.

Key features of the course include:

  • Available as full time and part time programme
  • Builds on excellent industry and academic links
  • Combines theory based discussion with practical application
  • Learner focused approach
  • Emphasis on sustainability in the tourism context

Modules

Part 1 of this course currently consists of six compulsory modules:

  • Marketing Strategy and Planning
  • Consumer Insights in the Digital Age
  • Emerging Themes in Marketing
  • Marketing Communications & Branding
  • Tourism Marketing
  • International Tourism Context

Part 2 consists of a series of workshops on research methods and a choice of:

  • a dissertation,
  • an integrated case study
  • a business development proposal

Professional Accreditations

Chartered Institute of Marketing accreditation and exemptions are planned.

Course Tutor(s)

  • Dr Antje Cockrill
  • Dr Louise Emanuel
  • Jayne Williams
  • Huw Thomas
  • Dr Margaret Inman
  • Will Fleming
  • Dr Rachel Casiday
  • Dr Jill Venus

Assessment

Assessment includes a variety of coursework formats which engage students in critical thinking about practical issues. In addition to more traditional essays and reports, assessment across the programme also includes presentations, blogs, websites, reflective documents, critical discussion, case studies, presentations and the development of a web presence.

Career Opportunities

The programme combines a theoretical approach with practical skills relevant for tourism marketing and promotes an understanding of key concepts from an applied perspective. Graduates from the programmes will have developed transferable employability skills such as research, problem solving, market research, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to digital marketing. UWTSD students benefit from extensive external engagement with the sector through applied research, guest lectures, live projects and by assisting students in gaining relevant work experience.

The Faculty enjoys excellent and well established links to the Chartered Institute of Marketing, the key professional body in this area. Team members also have links to the Federation of Small Businesses.

The Faculty is active in local and national industry networks to ensure industrially relevant curriculum development. It has an Industrial Liaison Group consisting of core lecturers, local employers and members of the Chartered Management Institute (CMI) Chartered Institute of Professional Development (CIPD), Chartered Institute of Marketing (CIM) and Association of Chartered Certified Accountants (ACCA) who meet to discuss study programmes to ensure their relevance to industry. Growing out of these networks, the Faculty offers a rich and varied programme of guest speakers who present lectures, lead workshops and hold discussions.

Further Information

Masters in Tourism Marketing (180 credits)
PG Diploma in Tourism Marketing (120 credits)
PG Certificate in Tourism Marketing (60 credits)

Related Courses

  • MSc Digital Marketing
  • MSc Marketing
  • MA International Tourism Management
MSc, MSc Award
Full-time, Part-time Study Mode
2 years Duration

Entry Requirements For This Course

Entry Criteria

  • Normally a minimum of a 2:2 honours degree in a related subject, or an appropriate equivalent, from a recognised British or overseas institution is required.
  • A non-honours undergraduate degree in a related subject from a UK university and relevant evidenced experience (normally equivalent to or comparable with two years)
  • Non-degree qualifications such as the Higher National Diploma in Business related subjects (e.g. EdExel), or equivalent overseas qualifications, where the applicant has appropriate employment experience. (Normally equivalent to or comparable with a minimum of three years)
  • Qualifications from relevant Professional Bodies, which are at a level below UK Honours Degree and relevant professional experience, (normally equivalent to or comparable with a minimum of three years)
  • Applicants who have been taught and assessed in languages other than English need an English language equivalent to IELTS 6.0.
  • Applicants who do not fully satisfy the general criteria above will be considered if they are able to demonstrate that they are capable of successfully undertaking and completing the programme.
  • Candidates with significant relevant work or voluntary experience may be admitted to the programme without degree or degree equivalent qualifications.

Eligibility will be determined by interview with the admissions tutor and subject to confirmation with the Programme Director.

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