Marketing has become one of the– if not the – most crucial of all business disciplines. It can make or break a business.
This dynamic degree is designed to provide you with a solid foundation in marketing; it will challenge your preconceived ideas and provoke you to consider forward-thinking strategies and cutting-edge business practices. Guest lecturers from the industry and expert staff will help you to develop strong communication skills and a cultural awareness, essential in the creative and innovative modern marketing environment.
We’ll equip you with analytical and strategic skills to enable you to think critically about marketing scenarios and make informed strategic decisions.
To complement your lectures and seminars, you’ll have the chance to undertake a 30-week placement, which can be completed anywhere in the world, during your third year. Not only will this be a vital chance to add experience to your resume, you’ll also make invaluable contacts and enhance your employability.
Accredited by the Chartered Institute of Marketing (CIM) and the Institute of Direct and Digital Marketing (IDM), you can gain professional qualifications alongside your degree and customise it by selecting option units in your second and final year. There are exemptions on the professional qualifications at both Certificate and Diploma level.
All statistics shown are taken from Unistats, Destination of Leavers from Higher Education (DLHE), BU institutional data and Ipsos MORI (National Student Survey) unless otherwise stated.