We’ve developed this dynamic course following extensive consultation with numerous industry bodies and various national governing bodies; the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA) and commercial sport operators to make sure it’s as relevant as possible to the ever-changing sports industry.
As a result, this course has a blend of academic and practical elements combining to produce critically-informed and well-rounded graduates who are ready to manage, influence and lead in the world of work. The course covers a detailed understanding of sport, management, marketing, leadership, finance and business principles with an appreciation of the complex global social contexts in which these operate.
You’ll gain varied practical experience throughout your course thanks to your flexible work placement. You can either complete a minimum 30-week placement or a short 6-week placement. Your work placement provides you with a fantastic opportunity to put your learning into practice and make professional connections.
We have developed an international reputation in a number of fields, and continue to shape sport research and practice. We undertake a range of collaborative projects with local and international partners and we provide opportunities for you to engage in educational, research and work activities with our global partner institutions in, for example, USA, Germany, Holland, Norway and Australia.
We have a foundation year option for UK students who do not meet the entry requirements for the degree course. This additional year of study will give you a grounding in the business and management skills required for this course, building your confidence, knowledge and skills for further study. After successful completion of the foundation year, you will progress to the full degree.
If you’re passionate about sport and you’re a high-performing sport athlete with the desire to continue developing your talents whilst you’re studying, then have a look at our BU Sport Scholarships which are available to help support you financially. Assistance is provided for coaching, equipment, competition entry fees, travel expenses and/or support services.