Marketing is central to 21st century business, and graduates who understand the dynamics of modern business marketing are highly employable. This course focuses on marketing at national and international levels.
Following a thorough grounding in key business disciplines you will study specialist marketing-related units in your final year, choosing from global marketing, marketing in a contemporary context and creating a business, leading to a degree which identifies your expertise in marketing.
This course is part of a suite of related degrees which starts with a common first two years and then gives you the opportunity to specialise.
Pathways available: Business Studies (General), Business Studies (International), Business Studies (Marketing), Business Studies (Finance), Business Studies (Project Management).
