The MSc in International Strategic Marketing develops the specialist knowledge and skills you need to pursue a marketing career.
You will develop your working knowledge of marketing tools and techniques and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is strong emphasis on practical application, with opportunities to develop your analytical and problem solving abilities through the use of case studies and marketing simulations.
Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.
Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.