Overview
Digital technology is having a dramatic impact on the business world. Companies can use real-time data to inform strategy and improve products and processes, while technologies such as artificial intelligence, machine learning and blockchain are creating 'intelligent enterprises'.
On this MSc Digital Business Management Master's degree course, you'll learn about the frameworks, models, strategies and systems you can use to make effective, real-time decisions across a company's internal and external operating environments. You'll explore how leading enterprise software, including SAP applications, enables development and implementation of digital change in business.
When you complete the course, you'll have the skills and practical experience you need to lead and manage the digital transformation of businesses in any industry.
Course highlights
- Learn how to initiate and lead digital change from academics with professional experience and industry speakers
- Study topics such as digital strategy and leadership, digital technology and innovation, customer experience management, digital transformation, digital business applications and business analytics
- Sharpen your critical thinking, creative, analytical decision-making and reporting skills along with developing skills in using industry-leading SAP applications, and other ERP, CRM software in your career
- Complete a digital business consulting project, where you'll work with a company in the UK or overseas to develop and implement digital solutions
- Use our SAP Next-Gen Innovation Lab, where you'll see how businesses can use technologies and concepts such as the Internet of Things, machine learning, blockchain, analytics and 'big data' to transform their products and processes
- Get access to our library’s electronic resources 24/7, including thousands of ebooks, ejournals and newspapers, and databases
- Study full-time over 1 year or part-time over 2 years, at a university that has excellent teaching, research and industry engagement in this subject area
- You’ll benefit from our SAP University Alliance membership through access to their learning hub and reduced membership pricing for your SAP certification
Careers and opportunities
There's significant, increasing demand for professionals with the technical skill to deliver digital transformation for businesses and create new businesses using digital technology. This makes it a perfect time to study digital business management.
What can I do with a Master's degree in Digital Business Management?
When you graduate, you'll have the skills and experience to manage a digital business, lead digital transformation and innovation projects, and create new business opportunities using digital technology.
Areas you could work in include:
- enterprise systems
- application development
- business analytics
- general management
- internet sales and brokerage
- digital transformation
- digital marketing
What jobs can you do with a Digital Business Management degree?
Job roles you could go onto include:
- product manager
- client relationships/key accounts manager
- digital business practitioner
- digital transformation specialist
- enterprise system specialist
- digital platform specialist
- entrepreneur
- consultant
You could also continue your studies at PhD level in disciplines such as intelligent enterprise.
