When a company wants to communicate with its customers, it does so through a process called marketing. You are probably aware of many different marketing techniques used by different businesses to reach out to you on a daily basis. This could be via TV ads to sponsored posts on social networks. It is one of the most important aspects of business management. Without the use of marketing it would be very difficult for businesses to sell their products or services.
A Masters in Marketing is a postgraduate degree offered to those students who wish to gain graduate roles in marketing, or gain in depth knowledge of marketing and its related areas of study.
Marketing as a course has become very popular in the last few years, with thousands of students opting to study it every year at both the undergraduate and postgraduate level. A marketing masters is offered as a course on its own, but is also offered with specialised focuses such as advertising, management, and retail.
A Masters in marketing takes approximately twelve months to complete if taken as a full-time degree, but can also be taken as a part-time degree across two years.
Throughout the course of a MSc in Marketing, you will be required to study a range of compulsory modules, as well as pick from a variety of optional modules. Compulsory modules could include:
- Marketing Communications
- Relationship Marketing
- Global Issues in Management
- Consumer Behaviour
- Marketing Research
- Strategic Marketing
Optional modules enable students to further tailor their learning, to become specialised in certain areas of marketing. Depending on the university you attend, the list of optional modules will vary, but generally, optional modules on offer could include:
- Creative Marketing
- Ethics for Marketing
- International Marketing
- Marketing and Society
- Retail Marketing
- Digital Marketing
- Social Media
- Marketing Analytics
You are also usually required to write a dissertation as part of a Masters in Marketing, on a marketing topic of your choice.
For a postgraduate marketing degree, depending on the university you are applying to, the entry requirements will vary, so you are advised to contact the university you are applying to for a full breakdown of specific entry requirements. Some postgraduate degrees in Marketing may require students to attend an entrance interview. To help you understand postgraduate interviews we have put together an article for the top 10 questions that are likely to pop up and the best ways that you can answer them: Top 10 Postgraduate Interview Questions.
Generally, most institutions will want you to have already achieved a first class honours undergraduate degree, or a high 2:1, in a business related field of study, with some prior knowledge of marketing. If there is no academic experience of marketing or business, some work experience in the field is desired.